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Googled: The End of the World As We Know It | Ken Auletta
15 posts | 1 read | 4 to read
A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google?s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google?s closed-door meetings and paints portraits of Google?s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with?and against?them. In his narrative, Auletta provides the fullest account ever told of Google?s rise, shares the ?secret sauce? of Google?s success, and shows why the worlds of ?new? and ?old? media often communicate as if residents of different planets. Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results? Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world?s first $100 billion media company. Yet there are many obstacles that threaten Google?s future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google?s faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street. Distilling the knowledge accrued from a career of covering the media, Auletta will offer insights into what we know, and don?t know, about what the future holds for the imperiled industry.
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Clwojick
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Hey my #SpookyGhostClub! I don‘t want to bombard you with too many posts and tags, so if you‘re on the lookout for more events happening this October, bingo boards to play, or Scarathlon posters… check out the link to the Google drive folder where we‘ve been saving everything. Feel free to add to it too, if you see we‘re missing anything! Happy haunting, my lovelies!

https://drive.google.com/drive/folders/1-2rx1O1uZZh0nDWS7kH9nDazTkVqkb6D

dabbe Thanks for the idea, too! 🧡🎃🧡 7mo
AmandaBlaze Thank you! #Scarathlon is a favorite time of year for me, and I got a little over-excited with all the posts the other day. lol (edited) 7mo
57 likes3 comments
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swishandflick
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Another fun day to be a recruiter at Google! *insert sarcastic look here* - Today started with an ominous note and a last minute meeting added to our calendars, at which time we were informed that there would be a "significant reduction" to the recruiting org globally. We then had to wait a few hours to see if we got an email layoff notification. I did NOT lose my job today, but my motivation is gone and now I'm just looking for an escape hatch ?

TheBookgeekFrau Congratulations?? Condolences?? 😬 I'm hoping you have to good book to lose yourself in after this crappy sounding day 📖💕 8mo
ravenlee Good luck in…whatever comes next? I hope something settles in for you. 8mo
marleed Oh dang. I‘m so glad you retained your position, but I feel bad you are put through so much stress. 8mo
See All 14 Comments
BarbaraBB So sad. Glad you kept your job but I would start looking for another one I guess, it must me so depressing to work at Google these days 8mo
TheSpineView Oh no! So stressful! 8mo
JenReadsAlot Ugh how stressful 8mo
JamieArc I Hope a great job opportunity opens up for you. 8mo
AmyG Yes, very stressful. My daughter also works at a tech company. I got an email a few months ago of “I didn‘t get fired!” 😬😳 8mo
Aims42 Yikes! 😳 I hope things settle and you find firm footing again 💗 8mo
Dragon So stressful! I hope you find a better job soon 🤞💚🐉 8mo
swishandflick Thanks, y'all! If anyone has book recommendations on how to pivot to a completely different career, send them my way 😆 @TheBookgeekFrau @ravenlee @marleed @BarbaraBB @TheSpineView @JenReadsAlot @JamieArc @AmyG @Aims42 @Dragon 8mo
Suet624 Oh crap. That‘s so difficult to go through. . 8mo
Megabooks Oh Ashley!! I‘m so sorry. Very hard situation to be put in. 💜💜 7mo
DivineDiana Not fun! Something better is coming. 🩷 7mo
70 likes14 comments
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swishandflick
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I've been adrift since Friday but wanted to say thank you for the sweet messages on my last post. It's been incredibly tough (feels like it's been a month). My team was cut in HALF bc of Google's layoffs, during our busy season. So it's been a mix of grief, panic, 3x the work, and struggling to feel good about a company I was once proud to work for (but I also need to pay the bills). At least I read 20 books this month before it all went to shit!

NovelGirl82 Ugh- I am so sorry that you‘re dealing with this. Be gentle with yourself and take time for some self care. 💚 1y
BkClubCare {{{{hugs}}}} 1y
AmyG I am sorry. These are some tough times we are going through. Hugs (edited) 1y
See All 13 Comments
Megabooks 🫶🏻 1y
LeahBergen Sending ❤️❤️❤️ 1y
TheDaysGoBy Sending positive thoughts your way! Stay strong - I‘m sure you‘re crushing it even if it doesn‘t always feel like it 1y
Kangaj1 Thinking of you. Anne Helen Peterson's latest substack article is about layoff culture and she mentions Google. 1y
SamAnne Oh, hang in there. So sorry. 1y
sarahbellum 🤗💖 1y
brittanyreads Sending positivity and peace your way. I'm sorry you're having to go through this. 🌻 1y
marleed I keeping thinking about you man bing through this. I‘m so glad you still have your job, but boy it sucks to lose confidence in your employer. 1y
swishandflick @marleed Thank you, friend! It's definitely an unsettling position to be in. And as a recruiter that works with young interns, I'm having a bit of an existential crisis on whether I'm a hypocrite for "hyping up" the company while hiring. Like it's part of my job but also I'm struggling to believe in what I'm selling. 1y
marleed @swishandflick oh I wish I could reach out and give you a hug. I can hardly even fathom that this of all companies is becoming less than an excellent place to work. It was the dream job of so many for so long. … It‘s making me think about the necessary creation of unions 100 years ago! Btw, the auto correct translation of man bing is managing your way! 1y
90 likes13 comments
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swishandflick
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Welp, Google is now the latest tech company to do mass layoffs. While I was personally not fired (yet, thankfully) it has been an AWFUL day to say the least. Slowly discovering which friends and colleagues got AN EMAIL at 4am to inform them. The seemingly random way they chose people, including high performers (like they threw darts at a board), has been disheartening. I have survivors guilt, fear for my future, and my anxiety is through the roof.

swishandflick Cont'd: not to mention that my team went from 6 intern recruiters to *3* which effectively DOUBLES all of our workloads in the midst of handling the stressful situation. I'm shook. I'm sad. I'm angry. I'm anxious. It's a tough pill to swallow when you learn that "job security" does not exist. (edited) 1y
Bookwormjillk Ugh, I'm sorry. It's such a tough time to be in tech. 1y
MallenNC I am so sorry. That is definitely stressful. 1y
See All 30 Comments
wanderinglynn I‘m sorry you have to go through this situation. 💚 {hugs} 1y
JenReadsAlot I'm sorry you are dealing with that. Hugs 1y
mdemanatee Sending hugs. My industry has been dealing with layoffs for the last year in waves and it‘s always so discouraging—especially having been laid off before. I‘m hoping everything evens out soon across industries because man 💙💙 1y
Kangaj1 I am so sorry. I also work in tech but have skated past layoffs. It's hard to watch people all of a sudden be gone. Email - ooof. 1y
DimeryRene Nooo! I have a friend at Microsoft and same thing there. Wishing you the best! 💜💜 1y
Jess I‘m sorry you are going through this today. Sending positive vibes your way. 1y
vlwelser We did this today at Wayfair also. I was not impacted. But I think I know exactly how you feel right now. 😭💔 1y
Tamra ☹️ 1y
ShelleyBooksie *big hugs* It's terrible that people are fired through email :( 1y
BookBosomed1 I‘m so sorry. That is traumatizing. (Hugs) 1y
BookNAround My husband works for Salesforce and he‘s been feeling similarly. 1y
MicheleinPhilly I‘m so sorry. An email at 4 a.m.??? Pricks. 1y
marleed Oh geez, I hate that you are moving through this. That Elon Musk inspires other tech giants to treat employees so poorly makes me angry. I just thought as a nation we were better than who we are proving ourselves to be. 1y
Julsmarshall I‘m so sorry. What a horrible situation. It is so strange to me that we were just hearing that “no one wants to work” and there is this hiring shortage but now all this. But somehow, the big guys keep making money hand over fist. 1y
Megabooks Wow. I am so sorry! I can‘t imagine the stress you‘re under. 💕💕💕 (edited) 1y
Christine Ugh. Sending good wishes to you and your colleagues. 1y
LiteraryinLawrence Oh no! What a terrible way to be informed and such a hard situation. I‘m thinking of you and your colleagues. 💗 1y
Jas16 Oh I am sorry. What‘s terrible thing to go though. Sending love and support 1y
batsy It's really horrific how employees are treated across the board in many industries, but it seems especially tough in tech right now. Sending lots of ❤️ and support. 1y
mrp27 An awful situation…. Does not feel like a positive start to a new year. Hope things work out for you. 1y
BarbaraBB How awful. Sending love and strength 1y
rockpools How awful- I‘m so sorry. Sending best wishes to you and your colleagues. 1y
MaureenMc 💗💗💗 1y
Bookzombie I‘m so sorry. Sending lots of love and support. 💕 1y
Breanne1 I‘m so sorry you and your colleagues are going through this. 1y
ICantImReading I‘m so sorry about this! Be extra gentle with yourself! 💜 1y
vivastory I just now saw your post. I'm sorry to hear this. Sending best wishes your way. 1y
87 likes30 comments
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swishandflick
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This week has been huge for me ya'll! I've done two separate contracts at Google over the last 3 years and this week I was converted to full-time - so now I'm officially a Googler! Ecstatic doesn't begin to cover it 😆

Lreads Congrats! 🎉👏 6y
Ashley85 Congratulations 🎉🎊 6y
Leftcoastzen Congrats 🎉 6y
See All 49 Comments
youneverarrived Congratulations!! ❤️🎉🥂 6y
2BR02B Yay! Congrats! 👏👏👏 6y
Valink Congrats!! 6y
Avanders 🎉🎉🎉 6y
AsYouWish Yay!!!! Congrats!!!! 6y
Lcsmcat Congratulations! 6y
Aims42 Way to go!!! 🎉🎉🎉 6y
TheDaysGoBy That‘s awesome! Congrats! 6y
Librarybelle Congratulations! 6y
susanw That‘s awesome! Congrats!! 6y
JessClark78 Congrats! 🎊🎉🎉 6y
wanderinglynn Congrats! 🎉👏🏻🎉👏🏻 6y
Andrew65 🍾🥂🎉🎉🎉 6y
Mollyanna Congrats 🎉🎈🎉 6y
MicheleinPhilly Fantastic! I have an acquaintance who just started there. 6y
BookaholicNatty 🎉🎉🎉🎉Yay!!! Congrats! 6y
Reecaspieces How awesome! Yippee! 👏👏👏🍾🍾🍾🎊🎉 6y
ErikasMindfulShelf Congratulations!! 6y
Melissa_J Congratulations 🍾🎈🎊🎉 6y
SamanthaMarie Congratulations!! That's amazing!! 6y
AmyG Congratulations! 🎉🎉🎉🎉 6y
LibrarianJen Woohoo! Congrats! 6y
Dolly 😀🍾👏 6y
LittleWonder Congrats!!!! 6y
Lovesbooks87 That's amazing! Congrats!!🎉🎉🎉 6y
tournevis 💃🕺💃🕺💃🕺💃🕺💃🕺🥛 6y
minkyb Fantastic!!! 6y
RebelReader Wahoo! I‘m so happy for you!🎊🎉🍾 6y
emilyhaldi Congrats! 👏🏻 and great view 👍🏻 6y
ReadZenRites Yea!! 👏🏻👏🏻👏🏻🎉🎉 6y
Cspen113 Congratulations!! 6y
bookandbedandtea Congrats! 👏 6y
Bookladylinda Congratulations!!!!! 🙌🏾 6y
Jas16 Congratulations! 6y
Redwritinghood 🎉🎉👏👏👏👏 6y
kstadt929 How awesome! Congrats!! 6y
ns510reads Woohoo congrats!! 6y
zzz Very cool, congrats 👍 6y
Nerdgirl_Ms_Sorrells Congrats 🍾🎉 6y
Cortg Congratulations! That‘s awesome! 6y
erzascarletbookgasm Congratulations! 😃👏🎊 6y
Amanda.T Congrats! 🎉🙌🏻🙌🏻🍾 6y
shutterbug_mama Congrats!!! 6y
mrp27 🎉🎉🎉 6y
mrozzz This is SO exciting!!! Congrats! 🎉🙌🏻🎉🙌🏻 6y
Amor4Libros Congratulations!! 6y
163 likes49 comments
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Libby1
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I still miss card catalogs.

(From the Jane Austen Centre, Bath‘s Facebook page.)

Riveted_Reader_Melissa I remember it well....hours in the library trying to find the answer to some obscure fact, that now you can google in seconds! 6y
SilversReviews I love it. 6y
SilversReviews @Riveted_Reader_Melissa Oh yes....it took FOREVER!! 6y
See All 8 Comments
Riveted_Reader_Melissa @SilversReviews Right! Here‘s three books that “might” have The Info I want, pull them,🤞they aren‘t checked out, check the Table of Content and Index, 🤞some more, skim related areas hoping to find fact so I can cite it! You know this is our version of walking 5 miles in the snow , uphill, both ways, right?😂 6y
SilversReviews @Riveted_Reader_Melissa MIGHT was the operative word. So tedious!! 6y
Sha0102 Gosh!! I'm old 😣 6y
Libby1 @Riveted_Reader_Melissa , @SilversReviews , @Sha0102 - I LOVED using these! I felt proud of myself as a child, as if I‘d mastered this grown-up skill. 😊 6y
Sha0102 @Libby1 it does require some talent and patience to find books this way 🤗 6y
101 likes8 comments
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Kimberlone
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The Google Doodle for #InternationalWomensDay also included some reading women images. Access to education is the most important first step in achieving equality for women worldwide. Malala Yousafzai and Michelle Obama, among many others, are doing great work to bring awareness to this issue.

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melyndarae
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Anyone want to know a way to score some $$ for feee ebooks/audiobooks? Download Google Opinion Rewards. You get surveys based on where you go or even google searches which are rewarded with various amounts of money. These can be used for in app purchases and google play store purchases. And what does google play store also sell? Ebooks/audiobooks. It may take a bit to add up but hey it takes barely effort and it's free!

Just thought I'd share 😁.

melyndarae Oh and I assume it would be android only, since it's the google play store. 6y
PandaPanda Yes! Second this! I've been doing this forever and never need to pay for apps now 6y
melyndarae @PandaPanda It's great! Normally mine never gets this high, lol. 6y
22 likes3 comments
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Tianarose
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Not related to above book. #ArtFace google arts and culture app face matching art.

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swishandflick
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The BEST thing happened! After my job offer fell through with another company a few weeks ago, I got a call from Google (I had done a 2 year contract with them that ended 6 months ago) and they've asked me to come back for another contract! BOOM. This would have been my first choice anyways so I have half a mind to call the other co. back to say thanks. As much as it sucked, this is the biggest example for me of things happening for a reason! 😆

AmyG Congrats!!!! 🎉 6y
Cathythoughts 👍👍👍congratulations 6y
LeahBergen That‘s fantastic!! Congrats! ❤️ 6y
See All 40 Comments
GondorGirl 🎉🎉🎉 6y
bookloo Yay Ashley!!! ❤️❤️❤️❤️ 6y
Birdsong28 Good luck and Congrats 🍀🎊🎉📚📖 6y
Tamra Yayyyyyy! Sometimes that‘s what has to happen! 6y
readordierachel Congratulations!! 🎉 6y
TheWordJar Congratulations!!! Love it when things work out!! 6y
rockpools Congratulations! 6y
minkyb Wonderful!!!! 6y
StacksNShelves Congratulations! That‘s awesome! 6y
OrangeMooseReads 👏🏼 woohoo! 6y
JSW Woooooo!!! 🙌🏼🙌🏼🙌🏼 6y
JessClark78 Congratulations! 6y
BethM Yay! 6y
Ellen Congrats, amazing when things work out that way! 6y
That-Bookish-Hiker Congrats! 6y
vicgreentoriafield Congratulations!!! 6y
Jas16 Congratulations!!!!🍾🎉 6y
Buddys_Momma That is awesome!!! Congratulations 😁👍🏽 6y
[DELETED] 3803335244 I love this! My husband has put in some applications recently for somethings still in his career field but nicer for our family. It‘s great to see your dreams/plans coming together. I‘m hoping we see a nice change soon too! Good luck & congratulations ❤️❤️❤️ 6y
Bookzombie Congratulations!!! 6y
ReadingRover Awesome! Congratulations! 6y
emilyhaldi Congrats!! Amazing when everything works out as it‘s supposed to ☺️☺️ 6y
BarbaraBB Wow that is great. And meant to be. Congratulations! 6y
mrp27 That's great how everything worked out! 6y
batsy Awesome news! Congratulations!!! 🎉🎉🎉 6y
Lisaw13 I'm in the process of trying to get out of a bad job situation and this made me feel better - thanks and congrats!!! 6y
Mdargusch Woohoo! 👏🏼👏🏼👏🏼 6y
Bookladylinda Congratulations!!! 🙌🏾🙌🏾 6y
mrsamandahood Congratulations! That is wonderful! ❤️ 6y
MarriedtoMrT Yay! 6y
melissanorr That's awesome! Congratulations 6y
TheDaysGoBy Congrats! 6y
TriciaO Congratulations! 6y
youneverarrived Congratulations 😁❤️ 6y
swishandflick @Lisaw13 Thanks and good luck to you! Always a tough spot to be in, I'm hoping things turn around for you soon 🤗 6y
mrozzz Wow BIG CONGRATS!!!! 6y
139 likes40 comments
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MrBook
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Today's Google doodle starts with a book 😁👏🏻👏🏻👏🏻!

drokka Pad Thai! 🍜 6y
cajunsyd I saw that too! 6y
BookBabe That was a cute one. I️ really love that Google spends money on Google Doodle art ❤️ 6y
94 likes1 stack add3 comments
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Lmstraubie
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So not book related, but this is one of the things that has been taking up a lot of my time. I took my test today and PASSED!!! Now it's on to level 2!

BarbaraTheBibliophage Yay - great job!! 6y
Sace 👏👏👏👏 6y
Rachbb3 Congrats!! 6y
See All 27 Comments
Alwaysbeenaloverofbooks 👏🏻👏🏻👏🏻👏🏻Congratulations!!!!! 🎉🎈 6y
Gezemice Congratulations! 6y
Daisey Congrats! I need to work on this too. 6y
Lmstraubie @Daisey It's just having the time. If you use the GAFE products on a regular basis you'll do great! 6y
Avanders 🎉🎉🎉congratulations!! 🙌🏽🙌🏽🙌🏽 6y
mcipher Congrats!!!! 🎈🎂👏 6y
robinb 👏👏👏👏🎉🎉🎉🎉 6y
mrp27 Yay! Congrats!! 🎉👏🏻🎉 6y
SheilaChew Congratulations!🎈🎈🎈 6y
DebinHawaii Congratulations!! 🎉👍🎉👍😀 6y
DivineDiana Yay you! 👏🏻👏🏻👏🏻 6y
Jas16 Congratulations! 6y
CouronneDhiver Woohoo! 6y
emilyhaldi Awesome! Congrats!! 🍾 6y
Wife 🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹 6y
Litlady So glad for you! Awesome job‼️‼️‼️🎉🙌🎉👍🌻 6y
ValerieAndBooks Yay 👏🎉👍🎊!! 6y
Debiw781 Congratulations!! 6y
Alwaysbeenaloverofbooks Hey!!!!we miss you!!!! 😘 6y
Lmstraubie @Alwaysbeenaloverofbooks I miss you all too!!! Things should settle down a bit starting next week. xo 6y
JaclynW Congratulations! 6y
71 likes27 comments
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WarpedSweetness
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Google Play offered me this $3 credit, and when I went to claim it, I was offered another credit of $5 towards any book over $5. Google Play is an enabler! And I can't pass this up. But now I have no idea what to get...why give me sooooo many options?!?!

review
funkyfergie
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Mehso-so

I did enjoy this book but felt sections of it were a bit dry and repetitive. It was however unbiased and showed the massive growth of Google in such a small amount of time and the consequences to the companies which got left behind.

3 likes1 stack add
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funkyfergie
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Little bit of non-fiction and tea to see me through a rainy Saturday! #tea #rain #ScottishWeather

4 likes1 stack add