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The Revenge of Analog
The Revenge of Analog: Real Things and Why They Matter | David Sax
The more advanced our digital technologies, the more we come to realize that reality rules. David Sax reassures us surviving members of team human that material existence is alive and well, and makes a compelling case for the reclamation of terra firma and all that comes with it. Douglas Rushkoff, author of Throwing Rocks at the Google Bus A funny thing happened on the way to the digital utopia. Weve begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations whove found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas. Saxs work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital lifeand the robust future of the real world outside it.
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saresmoore
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Anniversary date with my luvvah. We‘ve been married for TWELVE YEARS.

(The tagged book is what Bryan is reading.)

Leftcoastzen Congrats!🎉 4y
TK-421 Congratulations! 🎊 4y
rather_be_reading wow congrats! 4y
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Tamra Congrats! 4y
squirrelbrain Congratulations! 🎉❤️ 4y
BookwormAHN Congratulations ❤ 4y
merelybookish Happy anniversary!! 4y
Cinfhen Happy anniversary 💕💕#YoungLove 4y
Lcsmcat Happy anniversary! 🍾🥂❤️ 4y
Theaelizabet Happy anniversary! 4y
kgriffith Happy anniversary 😍💜 4y
BookwormM Happy anniversary 4y
MaureenMc Happy anniversary! 4y
DeeLew Happy Anniversary! 4y
Sarah83 Happy anniversary 😍😘 4y
Alwaysbeenaloverofbooks Happy anniversary!!! 🎊❤️🎊 4y
mrp27 Happy anniversary!! 4y
andrew61 Congratulations 🎊 4y
Christine Happy Anniversary!! 💗 4y
youneverarrived Happy Anniversary 🥂 4y
Jess Happy anniversary! 4y
MicheleinPhilly 🥰 Happy Anniversary, you adorable lovebirds! 4y
LeahBergen Happy Anniversary! 😘😘 4y
erzascarletbookgasm Happy Anniversary! 🥂 4y
batsy Happy Anniversary! 🌷🥂💞 4y
Cathythoughts Happy Anniversary to you !! ♥️ 4y
CarolynM Happy anniversary 🍾🌹 4y
Lindy Best wishes on your wedding anniversary. 💐 4y
TrishB Congrats 🎉🎉 4y
Redwritinghood Happy anniversary! 4y
readordierachel Happy anniversary 🎉🎉🎉! 4y
107 likes2 stack adds31 comments
blurb
Pruzy
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Finished The Revenge of Analog by David Sax!

Here‘s a quick summary of my thoughts (which, yes I wrote in a Moleskine notebook that is officially my new book journal):

It‘s a good love letter to analog, but if you‘ve kept up with current events or pop-culture you know that vinyl, Moleskines, film photography and well designed board games are having a moment. The book also talks about why analog is useful in business, work & school.

ferskner Ooooooo nice handwriting! 5y
Pruzy @ferskner Thank you! It is 90% having a good pen, too 5y
ferskner So true! 5y
71 likes3 stack adds3 comments
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Pruzy
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So this book is happening tonight.

What are your analog habits?

Aside from books (I love, love, love the feel of paper on my fingers), I really want to get into vinyl, but I have no space. I‘ve bought more Moleskine journals than I can count, but can never write more than a page in them before becoming self conscious.

Librariana Do single issue comics and graphic novels count? I cannot for the life of me get into them in e-format. I just can't! I'm also a complete nut about notebooks. I love them - Moleskine, composition notebooks... square grid, dot grid... it doesn't matter, I will find a use for them! 5y
Pruzy @Librariana Those definitely count. The smell of a fresh comic and then pulling them in and out of a plastic sleeve are such intense tactile experiences I feel like I have to handle comics gingerly! I feel like most of the notes I make during my studies are disposable so I just use cheap notebooks, wish I had the bravery to use a costly Moleskine though! 5y
That-Bookish-Hiker I have a small collection of vinyls. I want to add more but I have the same problem as you with the space. 5y
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Pruzy @That-Bookish-Hiker Personally I wish CDs never lost their cool...but they seem so over priced and less versatile to music streaming services. At least with vinyl you get the whole experience that can‘t be ripped to your computer 5y
CouronneDhiver I don‘t know what counts as analog, but I have lots of old-school habits/hobbies/etc... my work friends always call me an “old lady” 5y
Pruzy @CouronneDhiver Let‘s hear them! 5y
CouronneDhiver No social media besides Litsy. I still use traditional email. I have a paper agenda/diary. I love photography - but using proper film, not digital. Crosswords. I read the actual newspaper. I write snail-mail letters. Yep, totally a grandma. At 30. 😂😂😂 5y
vivastory I'm still buying CDs, even if I buy a digital album I'll download & burn it onto a blank CD. 5y
Sarah83 I love listen to vinyl and I write all lists by hand. I think, I read only three ebooks, because I love the smell of paper. Besides I try to buy all the things I need in shops and not online. 5y
kathedron I'd be lost without my notebooks and fountain pens. 5y
CoffeeK8 Real paper notebooks and day planners for scheduling and to-do lists. If it‘s digital I forget it exists. 5y
Pruzy @CouronneDhiver That‘s awesome! Do you subscribe to any papers? 5y
Pruzy @vivastory Now that is dedication! Where can you even buy blank CDs nowadays? 5y
Pruzy @Sarah83 Yeah! If only there were shops that were 100% tailored to my tastes! 5y
Pruzy @River_Voice What do you write? Just random notes or something more structured? 5y
Pruzy @CoffeeK8 Digital planners work well for me since I have a lot of repeating events and my schedule changes on the fly sometimes 5y
vivastory It's pretty difficult finding them. When I do come across them, they are always sold in bulk, typically stacks of 100. So, my stockpile lasts me quite awhile. 5y
Sha0102 I still use a paper agenda and notebook at work. 📒 5y
58 likes18 comments
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Spanish_Broom
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Read while listening to an old record. Fascinating and affirming (we are a self-selecting crowd).

2 likes1 stack add
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BookishMarginalia
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“Why print? Because it is real.”

JanuarieTimewalker13 I guess we always crave something concrete. I can imagine this is the same for a musician...you would want an album or CD not just a download. 5y
vivastory There's an undeniable pleasure in print. It's presence is often more satisfying than a digital copy. Although I find Kindle to be the best way to tackle a door stopper. 5y
103 likes2 stack adds2 comments
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BookishMarginalia
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I had never thought of the ”catharsis of finishing” as a reason for preferring print over digital. Makes sense though!

Mdargusch I like that idea 🤔 5y
BarbaraTheBibliophage That‘s brilliant observation. Thanks for sharing! 5y
TheWordJar Yes! Even though I usually read magazines from back to front (not sure how that ever started), it is satisfying to read it all. Same for a book. It‘s wonderful to finish a book, maybe riffle through the pages a bit, then close it with a satisfied sigh. 5y
BookishMarginalia @Mdargusch @BarbaraTheBibliophage 👍🏼— I also tend to read magazines back to front, @TheWordJar ! 5y
TheWordJar 🙌 I don‘t know anyone else who does that! Drives my husband bonkers! 😬 5y
107 likes5 comments
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BookishMarginalia
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#Epigraphs - from high to low brow 🤔😉

Ashley_Nicoletto 😂😂😂 5y
saresmoore I think Marshall & The Dude would have gotten along swimmingly—over a few rounds of White Russians, of course. (edited) 5y
Zelma Fantastic! 😂 5y
98 likes1 stack add3 comments
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BookishMarginalia
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Happy Tuesday morning, dear Littens! 💜💜💜

Mimi28 Good Morning to you too!! ❤️❤️ 5y
BookishMarginalia @Mimi28 Thanks! I'm gearing up for my very first meeting as English Department coordinator this afternoon! 5y
Chachic What a lovely #bookandcoffee shot! 😊 5y
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Nat_Reads Hope your meeting goes well! 5y
CindyMyLifeIsLit Congratulations and good luck! 5y
Mimi28 That's great!! Congrats and good luck!! 🍀👍 5y
OffTheBeatenShelf.com I just recently read that and really liked it! 5y
MyNamesParadise Congrats!! Good luck!! 📚📚💖 5y
126 likes2 stack adds8 comments
review
OffTheBeatenShelf.com
Pickpick

Not any revolutionary info, especially if you're already on board with analog stuff, but I did like the examples from a perspective of psychology and entrepreneurship. It definitely scratched a nerdy itch there. And it gave me a whole list of records to buy, websites to check out, magazines to read, etc., so it was worth it.

24 likes1 stack add
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Sarah83
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Heute gab es nur ein Buch, aber ich finde es doch äußerst passend. 😂 Zumal ich ja auch selten zum E-book-reader greife 😂

I get only one book today, but I think, it fits perfectly. 😂 As I don't use my E-book-reader it fits twice. 😂

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OffTheBeatenShelf.com
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GODDAMN.

Not 10 minutes into this book and already there's a stupid, mildly sexist comment. "When GIRLS started returning to record stores, we knew vinyl was having a real resurgence."

I'll never understand why it's surprising to some men that women like good music and have good taste. Music isn't a gendered hobby! I don't play records with my vagina! Unnecessary.

Also, when they say "girls," most often what they mean is "women."

????

8little_paws Ugh gross 6y
Notafraidofwords Ugh I can't 6y
Hooked_on_books I think it'd be a pretty cool trick if you could play records with your vagina. 😂 Our society is so pathetically sexist it's obnoxious. 6y
OffTheBeatenShelf.com @Hooked_on_books I'll try it and let you know how it goes 😂😝🙅🏻🤘🏼 6y
coffeenebula 🙄 5y
18 likes5 comments
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DennisJacobRosenfeld
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This book seems tailored specifically to me. In my life analog never went away, but I love that the rest of the world is finally picking up on the fact that not everything is made better by turning it into binary code. I've read the first 25 pages and I'm already in love with this book.

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ObsoleteBookseller
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If this book is anywhere near as awesome as the first few pages indicate I may be falling in love.

Megpyre Stop being a slacker. I need to interact with more redheads than just liberty on here. 6y
ObsoleteBookseller Fair point. 6y
3 likes2 comments
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LectricSheep
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I'm never good at sticking to a #TBR, so instead of a TBR list, I thought I'd try something new! This is my #monthlyreadingmantra: "I will read what I love & love what I read." I also included some books I think I'll love or that have themes that are important to me. I'm interested to see how this monthly reading mantra works at focusing my reading this month! #feistyfeb

Zelma Good decision. I don't do lists of planned TBRs for the month, so this is pretty much my mantra all the time. It works for me! 👍 6y
Merethebookgal Great idea! 6y
LectricSheep @Zelma good to know! I hope this helps me stay focused without feeling guilty if I don't "finish my list." ? 6y
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LectricSheep @Merethebookgal Thank you! ❤️️ 6y
Zelma @LectricSheep I made a to-read list once for a New Year's resolution. It had 4 titles on it. 10 years later, I've read 3. 😂 6y
LectricSheep @zelma 😂 that's a pretty sure sign TBR lists aren't for you! 6y
vivastory "The Revenge of Analog" is near the top of my non-fiction TBR. 6y
LectricSheep @vivastory I really enjoyed the first chapter on vinyl records! I feel like he hadn't hit his argument's stride yet, though-- I think he's got a big point to make about the negative effects of digital tech. I love reading nonfiction writers I disagree with. 6y
vivastory @LectricSheep I am often more engaged with writing when I disagree. It can be tempting to mentally space out when you completely agree with their points. 6y
83 likes9 comments
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BillAicher
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6 likes1 stack add
review
DrunkBooksellers
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Pickpick

One of my favorite books of 2016. Viva la analog revolution!

11 likes5 stack adds
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BillAicher
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Can't wait to read this. After 16 years as a professional in the digital music industry, this is particularly interesting to me.

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MarianLiberryan
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A book after a Luddite's heart & intellect. I can't stop writing in it. #DavidSax #PerseusBooks #PublicAffairsBooks #printisnotdead #neitherisvinylfilmorboardgames