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Because Internet
Because Internet: Understanding the New Rules of Language | Gretchen McCulloch
A linguistically informed look at how our digital world is transforming the English language. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.
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rabbitprincess
Pickpick

I hope this is just one of many books examining the informal language of the internet. I particularly liked the chapter on emoji. The one key omission I felt was discussion of the structure "because noun", like the title.

Sace I need to pick this book back up again. 2w
rabbitprincess @Sace I actually wish it had been longer; it felt like there was a lot more that could have been discussed. 2w
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nikirtehsuxlol
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The inside jacket reads, “A linguistically informed look at how our digital world is transforming the English language.” The author is a linguist which makes this book better (imho) than your typical grammar nazi fare.

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rachelsbrittain
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1. Because Internet and The Sol Majestic

2. Evening reading, mostly

3. Nina Varela, because I just finished Crier's War and am obsessed

#weekendreads

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Come-read-with-me
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Pickpick

I‘ve always thought the internet was where grammar went to die, but surprisingly it goes there to develop a whole new life! As someone who thought the poop emoji was a ‘chocolate kiss‘ for a long time, I really needed this book! McCulloch as a linguist has done a spectacular job of illustrating how language works on-line for those of us who are Secondary Internet Users. Loved everything about this book. #TIL I‘m old! #NFNov

Clwojick 9 pts 4w
56 likes2 stack adds1 comment
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ness
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Pickpick

This book was a lot of fun—and I learned a ton, too. If you‘re into language, humour, and the internet of things, I highly recommend this book. The audiobook didn‘t lose anything from the print book (and made more sense for some parts), but you can‘t go wrong with either.

monalyisha Thinking about choosing this as a book club book for 2020! 1mo
ness @monalyisha It would be such a great book club pick! There‘s so much to discuss. 1mo
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Lindy
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Pickpick

The passive aggressive potential in a single period… the confusion caused by generational differences in ellipses use… & other aspects of typographical tone are in this delightful #audiobook, narrated by the author. Linguist McCulloch calls language “humanity‘s most spectacular open source project.” Her enthusiasm is infectious. I also love her sense of humour, like when she talks about putting “our harrumphing hats on.” Informative entertainment.

Hooked_on_books I have this is print. I really look forward to it! 2mo
Crazeedi I want to read! 2mo
Nute You make me want to read this! Stacking! 2mo
Lindy @Hooked_on_books 👍There are illustrations that I missed out on because of the audio format. 2mo
57 likes6 stack adds5 comments
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Lindy
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The chapter on memes is making me smile.

LeahBergen 😆😆 2mo
sprainedbrain Oh that‘s funny. 😂 2mo
Lindy @LeahBergen @sprainedbrain The goth joke didn‘t start with McCulloch but she sees humour everywhere. 😁 2mo
45 likes3 comments
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Lindy
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Not sure how to hashtag listening to the tagged audiobook while preparing herbal concoctions from elecampane roots, but these endeavours began with #audiogardening.

emtobiasz #audiobrewing, perhaps? Sounds seasonally appropriate, anyway 🥘 2mo
Lindy @emtobiasz #audiobrewing sounds witchy. I like it. 😘 2mo
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Floresj
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Pickpick

I enjoyed this book as it analyzes online writing and the evolution of how we communicate on the internet. I thought the parallels between postcard writing and twitter/texting were interesting. The information about when you joined the internet world and why you used it was fascinating sociology. I liked it, and liked her tone and use of humor.

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KimHM
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My road trip read for fall break weekend. So far, I can‘t say I‘m wildly impressed. Most of what she says about language isn‘t much different than slang has always been. Hoping the author digs in a bit more when she gets to internet-specific topics like memes and emojis.

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effani
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Pickpick

This book slips into being more about sociology than linguistics in places. I found it fascinating, but if you're looking for an analysis of meme grammar, you're better off following the author's online writing.

If you're an Internet Person like me, this book may well make you feel seen. If you're worried that technology is destroying young people's communication skills, it might give some comfort or at least a new perspective.

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effani

In a meeting at work today, someone made a comment about how she thinks overall literacy is declining due to texting and twitter. I really wished I could take her aside and say “Let me tell you about this really interesting book I'm reading!“

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effani

In writing/editing this book, McCulloch says that she tried to use spellings and usages that are most common in online writing, even if dictionaries and style guides haven't caught up. That makes perfect sense to me, and yet I still found it jarring to see “get ahold of“ in a published book. I've spent decades editing that particular construction out of my own writing, even down to text messages.

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JenniferP
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Mehso-so

Some interesting thoughts, but I felt this could have been accomplished in an article rather than a full length book.

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effani
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I think by this book's classification system I am an Old Internet Person, teetering on the brink of Full Internet. I came of age in yahoo chatrooms and mailing lists, not on usenet, but I (still!) resent the growth of the real-name internet and especially how difficult it's become to find online communities organized by common interest rather than by pre-existing social ties.

Zoes_Human I miss usenet sometimes. I made some friends in the Stephen King group I was in. I was also in another group, its name eludes me, but SPATULA! was our battle cry and it was entirely dedicated to talking nonsense. Every once in a while, someone would come in to troll and try to start a flame war there. It was a hilarious waste of their time. We would all just reply “SPATULA!“ in response. 😊 2mo
effani @Zoes_Human I love that. SPATULA! 2mo
2 likes2 comments
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effani
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I guess I'm in the mood for lighthearted, fun nonfiction right now. I grabbed this from the library yesterday and started it as soon as I had finished Spook.

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Pruzy
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Pickpick

This book on casual internet language (think abbreviations, emojis, and strange punctuation) is an interesting linguistic history by Gretchen McCulloch.

As someone who would be categorized as “Full Internet” based on her classifications in the book, I still learned a lot about how internet language developed in the past and continues to evolve today. E.g. Did you know there are widely accepted *sarcasm* punctuation marks used on Tumblr?

Lindy I‘m looking forward to this. 👍 2mo
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annamatopoetry
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Author reading! Lucas found it, and we're going, next Tuesday in Seattle

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Kelly
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I‘ve been reading a lot about language and communication lately and this one is just so fun. Audio is great, as Gretchen has a fun Canadian accent she leans into as she explains things.

Bradleygirl 😍😍 I love this one a lot 3mo
Kelly @Bradleygirl it was so good and fabulous on audio too! 3mo
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riversong153
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Pickpick

I enjoyed this look at the way the internet has impacted language...this was entertaining and I learned a few things!

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MelissaSue81
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Panpan

For as much hype as this book got in mainstream book reviews, it is shockingly dry and academic. Also. Very little of this book is actually about how language has evolved due to the internet and it‘s really just “a history of the internet by a linguist.” The first chapter or two are about language but then it seems she ran out of content and wrote about lots of other loosely related things on the internet.

Megabooks Yes! I agree! 4mo
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Megabooks
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Mehso-so

This book reminded me of a university intro course. Some parts were so fascinating (the chapters on memes & “generations” of internet people), I was thinking, “I would major in this.” But other parts were so deadly dull, I was thinking, “Why would anyone study this?”

Overall, it‘s too up-and-down in enjoyment to be a pick for me, but if you like your nonfiction on the academic or historical side, you‘d probably enjoy this. 3⭐️

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NotCool
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Pickpick

I listened to the audio book and the author did a great job of vocalizing different types of internet speak. Lots of readers could have made internet speak sound stupid, especially with the light tone of the book. But that would have gone against the books point. There are topics Here I‘d like more detail on and points I would argue against, but this is a thoughtful book and a fun read.

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annamatopoetry
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Pickpick

Overall, a really good ride! The initial definition of different kinds of Internet People wasn't my favourite, but the chapters on memes (how they work, rather than specific ones) and tone of voice were my favorite. Knowing McColloch's voice from her excellent podcast Lingthusiasm, I could hear it the entire time I was reading. Greatly recommended for anyone who is interested in language or spends a lot of time on the internet (lowercase i).

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annamatopoetry
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Okay, the chapter on memes is fantastic too! Especially because Gretchen (er, dr McColloch. It's hard to last-name someone when you listen to their podcast and their writing is currently about an embroidered shitposts) is so Extremely Online and very nerdy. Sad that this is almost over, probably won't post any other book in such detail.

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Megabooks
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Low light. Book. Ice pack. I‘m ready to try to fall back asleep! Fortunately the battery on the light is rechargeable if I don‘t turn it off. 👍🏻

SamanthaMarie I love my rechargeable battery booklight!!! I hope you fell back asleep quickly ♡ 4mo
Cailey_Mac Awww those nights are the worst! I hope you got some sleep, I had a similar issue with a migraine at 2am 4mo
IamIamIam Feel better!!! 4mo
Megabooks @SamanthaMarie @Cailey_Mac @IamIamIam Thanks y‘all! I wasn‘t able to get back to sleep, unfortunately, but I did catch a short nap this morning! 4mo
96 likes4 comments
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annamatopoetry
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Hey more coffee, more because internet, more peach tart. We're chocked, truly.

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Megabooks
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Read this page, turned it, and immediately received a robo call from my doctor to confirm my appointment. Smdh! The robots are everywhere!! 🤣🤣

MicheleinPhilly Anytime I get automated customer service menus, I usually end up yelling for an operator like Villanelle: “Eve Polastri, you piece of shit!” 4mo
Megabooks @MicheleinPhilly Lolololol! 🤣 “Representative. Representative. Representative...Representative.” That‘s what I end up saying when I call customer service. Menus be damned!! 4mo
Lcsmcat My mother discovered, by accident, that the best way to get a human when calling Apple customer service was to say “I am angry.” 😀 4mo
Megabooks @Lcsmcat That‘s fantastic!! 🤣🤣 4mo
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eraderneely
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Pickpick

I loved this in the same way I loved Dreyer‘s English. They are both fun, sometimes snarky, looks at language. And both authors do an excellent job reading their audiobooks - conveying the absolute joy they find in their subjects.

Megabooks I‘m reading it now! It‘s a great book. 4mo
julesG Must read this. Because reasons. 😁😁😁 4mo
eraderneely @julesG you absolutely must 4mo
eraderneely @Megabooks I put it on hold as soon as the library added it. It did not disappoint! 4mo
20 likes1 stack add4 comments
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annamatopoetry
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"Sending someone all of the birthday party emoji is extra festive: great! But sending someone all of the possible phallic emoji (say, the eggplant and the cucumber and the corncob and the banana ? ? ? ?) is NOT extra sexxayy: that's weird salad." - on emoji as illustrative vs emblematic gestures.

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annamatopoetry
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"Sometimes, you don't even want the body component: just because I ambitiously decide to keep a copy of Plato's Republic beside the toilet does not mean that I want Zombie Socrates taking up residence in my bathroom."

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annamatopoetry
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More because internet; Typographical Tone of Voice is easily the best chapter so far. I tried a lil pistachio pastry instead of pie and was a Good Idea. Tomorrow I will go to The Office for the first time in... A long time. And suddenly, allergies? In August?

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Megabooks
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Mail call! 📭 My latest #botm choices and my four sleeves from StoryTimeSleeve on #Etsy. The newest sleeve that won the vote is far right!

BookishJess I really love the colors in that sleeve 😍 4mo
Megabooks @BookishJess Thank you!! 😊 4mo
Klou I absolutely L.O.V.E. the one farthest on the left!! 4mo
See All 22 Comments
VioletBramble Love the ship in a bottle sleeve. 4mo
Megabooks @Klou That was my first one! 💜 4mo
Megabooks @VioletBramble there are mermaids on the rock next to the ship on one, which I think is cool. 😁 Thank you!! 4mo
Megabooks @Marilyncjackson These are my StoryTimeSleeves! 4mo
Megabooks I meant to put #somethinggood #ayupaugust on this! 🤦🏻‍♀️ @squirrelbrain @Cinfhen 4mo
Klou @Megabooks it's so beautiful. Well, they all are but that one is my favourite! 4mo
Megabooks @Klou Thank you!! 😁😁📚 4mo
Cinfhen Definitely a good mail day!!! 4mo
Megabooks @Cinfhen For sure!! What did you pick for August?? 4mo
Cinfhen I skipped August 😛 I read an ARC of 4mo
Megabooks @Cinfhen oooo...don‘t tell me about it! I‘m worried I won‘t like it and want to form my own opinion. 😬 4mo
Cinfhen Tag me in your review, please!! I‘ll be curious to hear your thoughts 4mo
squirrelbrain I love the peacock feather one! 4mo
Megabooks @Cinfhen I will! I‘m reading it second after Because Internet, which I‘m starting today. 4mo
Megabooks @Cinfhen I‘m also starting Kushner, Inc. today! 👍🏻 4mo
Megabooks @squirrelbrain Thank you! If you‘re looking for a kindle/small case, she‘s got one for sale in that pattern. 👍🏻 4mo
Cinfhen Good luck with both books!! 4mo
Megabooks @Cinfhen idk why but the Kushner, Inc. audiobook has a British narrator. I usually don‘t listen to British narrators, so I may have to go with the ebook eventually. My library has both. I wonder why there‘s a British narrator?? 4mo
Cinfhen I think the author is British - the narrator was annoying my husband a bit but eventually he got used to her clipped accent. 4mo
111 likes1 stack add22 comments
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annamatopoetry
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Typographical tone of voice is easily the best chapter so far, with histories of basically all possible features.

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annamatopoetry
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Can you tell I fucking love these lil jam tarts? They're pretty great.
Gretchen is about to get to chapter 4, typographical tone of voice, which is what I bought the book for.

So Wednesday someone stole our car from the building garage. We thought it lost, but police from the next city over found it when the thieves used it to burglar another house. It still needs cleaning, but at least we have it. It's been a stressful week.

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Bradleygirl
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Just realized I've been spamming Twitter/insta w/ my !!!! about this book but I forgot Litsy! THis is just DELICIOUS & accessible & fascinating, the freshest but most lucid take on modern language change I've ever seen.
#becauseinternetbook #linguistics #nonfic2019

Megabooks I just ordered it from BOTM! I‘m excited! 4mo
Bradleygirl @Megabooks Yaaaay! hope it gets to you soon :) :) 4mo
annamatopoetry If you aren't already listening to her podcast, I strongly recommend it! 4mo
Bradleygirl @annamatopoetry oh very much so 👍😉 4mo
29 likes4 stack adds4 comments
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annamatopoetry
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See a theme with these posts? I had a doctor's appointment this morning, and nothing is seriously wrong with my ankle, I just need to chill the hell out with the walking. Went to lunch at Coffee Works after to get the hell out of the house. Coffee, bagel, jam tart. Internet book still good, I'm still too restless to read much at a time.

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Sace
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Here's my #BOTM choice. I really couldn't resist the add on.

hermyknee That add on looks really interesting! 4mo
Megabooks I got both of those! 4mo
Reviewsbylola Add ons are impossible to resist! 4mo
See All 8 Comments
Sace @hermyknee I really can't resist anything that has to do with language/linguistics. 4mo
Sace @Megabooks we're BOTM twins! 4mo
Sace @Reviewsbylola like chocolate! 4mo
Lindy Seems like Because Internet is being mentioned everywhere lately, including nonbook-related podcasts. I‘m looking forward to reading it. 4mo
Sace @Lindy I guess it was a past BOTM pick but somehow I missed it. I'm looking forward to it too! 4mo
79 likes2 stack adds8 comments
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annamatopoetry
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Slow going reading-wise, but I'm also listening to a much later part of the book on audio book when Lucas is, so I'll be able to skip long passages when I get halfway through. Mostly I'm enjoying the outside today. My ankle is getting better and I hope to be able to go into the office Thursday. I'm so bored with working from home.

Buechersuechtling 🤐 Oh. I would give half of my book shelf if I was – finally – allowed to work from home. 3mo
3 likes1 comment
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annamatopoetry
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This isn't going to go down as a great summer, but at least I've had some chances to drink coffee and read outdoors. I just have to scoot here. And deal with some women discussing keto at a table over, surely I'll be excused if I don't throw my ice water at them? (gretchen is discussing the impact of spell check on people's writing habits)

Emilymdxn Small good times are something at least 💖 I strongly recommend ice water 4mo
6 likes1 comment
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lorannen

So excited to read this one... then immediately pass it on to my parents 😉

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annamatopoetry
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I'm getting nowhere in this book because I've read approximately 150k words of good omens fanfiction instead. But anyway. It's cool enough for my hot latte today, which is a blessing because the rest is pretty shitty; my back decided to finally protest against the sedentary lifestyle my ankle is forcing me into, and I have bad cramps. Plus Lucas isn't back from Canada until tomorrow, so I still have to clean some.

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annamatopoetry
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Formal writing is disembodied in the same way that formal speech is. Like a news anchor is supposed to be a conduit for the news, not its maker, the images of formal writing represents the content, not the author.

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annamatopoetry
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Hey won't you look at that (I'll style a better photo when it's been read. And it's daytime.)

Buechersuechtling 😍 Looks _so_ comfy. 3mo
7 likes1 comment
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ness
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I love the Lingthusiam podcast, so I‘m super psyched to read Gretchen McCulloch‘s new book!

MelissaSue81 This sounds fascinating. Do you think it plays well on audio? I was thinking it might be one better to read in print.
4mo
ness @MelissaSue81 So far, I‘m liking it on audio! I haven‘t felt like I‘ve missed anything. 4mo
22 likes2 stack adds2 comments
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sophierayton
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Pickpick

A fun look at the development of language and communication through different technological advances.

37 likes1 stack add
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annamatopoetry
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Got an email this morning that my preordered copy was shipped. Should be here Wednesday!!

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akaGingerK
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“Sometimes, the unbounded geography of the internet is amazing: I can carry friends in my pocket everywhere I go, and there‘s someone around at every time of the day or night.” #AdvanceReaderCopy

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akaGingerK
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Breakfast reading. I‘ve already hit lines that I would love to hear my linguist friend‘s reactions to.