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Influencer: Building Your Personal Brand in the Age of Social Media | Brittany Hennessy
8 posts | 3 read | 4 to read
I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say. Iskra Lawrence, Aerie Model and Instagram star (@iskra) If youve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why cant someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are todayearning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether youre just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, shell show you how to elevate your profile, embrace your edge, and make moneyall while doing what you love.
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I'm never going to be an influencer. I have no make-up tips, no one wants to copy my (stained t-shirt) style, and I'd have to clean my house to share 'design' tips (cleaning creates a conflict of interest with my reading time). I read this for kicks and to see if any of the info could be applied to other aspects of my life, which it can. I enjoyed it more than I expected.

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So I read the book because I didn‘t really understand what an influencer was. All I knew was I sort of hated the term. What I learned is there are people out there - regular people - making a living from being on social media. Like, an extraordinary living. I thought they were getting a sweatshirt and a couple hundred dollars. So wrong! The book is more of a how-to than a description. It was okay from my non-influencer point of view.

Reggie I play a game called league of legends and there‘s players who stream their play and make sooooo much money just from kids watching. It‘s crazy!! 6mo
8 likes1 comment
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Apply to be an influencer with One Upon A Book Club. You'll get a free box! I subscribed to them for 2 months and did the advent calender and it was so much fun! The gifts you discover through reading the book really give the experience magic and whimsy.

Birdsong28 Seems to be just USA 😔 6mo
Whimsical.Curiosity @Birdsong28 they're a smaller company, I'm sure when they grow they'll expand 6mo
Birdsong28 @Whimsical.Curiosity Thanks for posting it I will keep looking out tho for it in the UK. 📚📖 6mo
48 likes3 comments
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Anyone else in the #bookfitnesschallenge curious on how much their litfluence is going to go up during the challenge?!? 😂 I took a screenshot yesterday, but must have accidentally deleted it cleaning out pics, so I guess I‘ll start with today‘s numbers! 😂


DivineDiana Hmmm. 🤔 Never thought of that. 6mo
wanderinglynn That‘s a great idea.👍🏻 6mo
TheSpineView I will be interested to see the final results.🤔 6mo
See All 7 Comments
Clwojick I did this on the first of May, since I‘m also hosting #MayMadness ♥️I started with 243,102 litfluence and 10,237 comments, and those have already jumped up by a handful! 🥰 (edited) 6mo
BookwormAHN Great idea 👏🏻 6mo
kspenmoll Good idea! 6mo
Caterina That's a fun idea! 6mo
39 likes7 comments
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Thank you lovely Littens ❤
Only discovered Litsy in Septemeber and I absolutely love it 😊
10,000 litfluence already! Thank you to everyone who shows the love, I hope I show you as much love in return, I do try👍🏻

Birdsong28 Congrats 🎊🎉📚📖 10mo
Librarybelle Congratulations! 10mo
Mollyanna Congrats! 🎉🍾🎉 10mo
See All 13 Comments
La_Cori Congrats!🎉📚📖🎊 10mo
BookwormAHN Congratulations 🥂 10mo
Redwritinghood 🎉🎉 10mo
tournevis 💃🕺💃🕺💃🕺💃🕺💃🕺💃🕺 10mo
BridgetteM Yay! Congratulations! 🎈🎊🎉 10mo
Erofan Congratulations! 👏🎉 10mo
TiredLibrarian Hooray l! 🎈🎉 10mo
70 likes13 comments
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Woohoo! Just hit 10,000 Litfluence!!

Librarybelle Congratulations! 1y
LoverofLit Whooop whoop! 🎉👍 1y
Mollyanna Congratulations 👏🏻👏🏻👏🏻 1y
See All 15 Comments
tournevis 💃🕺💃🕺💃🕺💃🕺💃🕺💃🕺 1y
TheSpineView Way to go! 1y
JoScho 💖🎉💖🎉💖 1y
AsYouWish Yay!!! Congrats!!! 📚🎉📖🎊 1y
Jas16 🎉📚👏 1y
DuckOfDoom Congrats!!🦆🦆 1y
tammysue Yay!! Congratulations!! 🎉💗 1y
StillLookingForCarmenSanDiego 🎈🎈🎈🎈🎈 1y
Lmstraubie 👏👏👏 1y
Redwritinghood 🎉🎉 1y
Birdsong28 Congrats 🎉🎊📚📖 1y
Ddzmini Congratulations 🎈🎉🎊 1y
85 likes15 comments
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8800 Litfluence! Wow! I think this calls for my first giveaway!! But what?..... 🤔 I‘ll get back to you all on this ASAP!

JoScho Yay you! 🎉💖🎉 1y
Birdsong28 Congrats 🎉🎊📚📖 1y
Kalalalatja 🎉👏🎉👏🎉 1y
28 likes3 comments