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The Dorito Effect
The Dorito Effect: The Surprising New Truth About Food and Flavor | Mark Schatzker
"In The Dorito Effect, Mark Schatzker shows us how our approach to the nation's number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs or any other specific nutrient. Instead, we have been led astray by the growing divide between flavor--the tastes we crave--and the underlying nutrition"--Provided by publisher.
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LibraryCin
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Pickpick

This was so interesting. And so sad. It makes me want to go back in time to taste all the flavours that used to come (naturally) with food (without having to add fake flavours, sauces, spices, etc). A few people here and there are trying to bring back some of the original strains for some of the foods (chicken, tomatoes), cont in comments...

LibraryCin but the industrial farmers and companies don‘t want any part of it unless it can be done just as cheaply and create just as much yield. Sad sad sad. Would love to have some companies catch on to this (and yes, I realize it would be more pricey). 3mo
Chrissyreadit I think this is a book everyone should read. 3mo
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Selena85
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Pickpick

Finished my #bookspin yesterday. It explained how the food we have today is so much blander than food in decades past and what we have done to combat that with lab generated "flavors". It was some interesting food for thought lol sorry the pun had to be made.

I started Lost Roses to get that double bingo before Augut ends!

@TheAromaofBooks

TheAromaofBooks Great progress!! I've been reading the tagged book & find it absolutely fascinating as the author explores how using the correct balance of salt, fat, and acid has such a huge impact on the flavor of our food! Her theory - using a bit more salt & fat to draw out natural flavors is better than consuming a lot of artificial ones! 2y
Selena85 @TheAromaofBooks I'll see if I can get my hands on it, I'd be interested in reading about that. The biggest takeaway from Dorito Effect was it pays to spend a little more. Mass produced foods, even produce and meats, are bland and lack the nutrition they should have. I'm a thrifty spender, but it made me reconsider what I lose to save a few dollars. 2y
TheAromaofBooks That can definitely be true. Over the last couple of years I've made a concerted effort to purchase more of my meat locally. I'm not always successful, because it usually involves going to the small out-of-the-way grocery that doesn't have everything else I need, but that store raises & slaughters their own beef & pork - the difference in taste + the reassurance of a much shorter chain & knowing how much fresher it is has made a difference! 2y
TheAromaofBooks It also means that I know where that animal was raised. I know a lot of people who don't eat meat because they don't agree with the way it was raised, which I can respect. However, supporting farmers who are “doing it right“ has a much larger financial impact for them than not supporting the meat factories does, if that makes sense. Anyway, not trying to get preachy!! I'm still feeling my way through the process of eating better. 2y
6 likes4 comments
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MelissaS
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Pickpick

An Eye opening view of flavor and how the manufacturing of such is a slippery slope. We have been misled by the food factories of today. Take a stand and eat real food.

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MelissaS
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I began this audio on my drive to work today. I feel already like it is going to make me triple-guess every food choice I make for a while...

ashsbookmarks I want chips! 🤷🏻‍♀️ 4y
14 likes2 comments
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MoniqueReads305
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I realized that I'm not getting much nonfiction reading in. So, I'm listening to this audiobook about one of my favorite topics food science.
#currentlyreading #currentlylistening

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lolaandrioo
Mehso-so

Good

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BookBelle84
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Pickpick

This was an educational read about how overtime we have diluted the flavour of our foods in order to grow more and more quickly. He examines how putting artificial flavours in food fools the body into thinking it's getting the nutrients it requires when it is not, likely a cause in the increase in obesity. This book has made me consider what I choose to eat, especially when I'm having a craving.

rockpools That sounds fascinating! 4y
emilyhaldi Sounds fascinating!!! And frightening 😬 4y
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Kristelh
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Great book, if you‘re concerned about your food. So glad I read this. It was disheartening at first but there is hope and it depends on us.

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CocoReads
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It‘s hard to tell if he‘s ashamed or feeling sick. I know if I ate almost a whole bag of doritos, I‘d be feeling sick. #badboy #dogsoflitsy

GondorGirl Poor baby! Poor bad adorable baby... 5y
Suet624 Oh dear. 5y
CocoReads He won‘t even come out of my room. Lol 5y
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TrishB Aww..... my puppy has just bit my bum and ripped my dress! I‘m now ignoring her..... 5y
JacqMac Aww he probably has a tummy ache. But he‘d do it all again. Lol 5y
CocoReads @TrishB they can be so bad! @JacqMac I‘m sure he does. I also know he‘ll probably get over it pretty quickly. 5y
Karkar Poor baby...hope he is feeling better now 5y
CocoReads @karkar he‘s back to being his usual self but I‘m wondering what other mischief he‘ll get into.... 5y
57 likes8 comments
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Sparkin
Pickpick

This was a really interesting read, written with a sense of humour and obviously thoroughly researched. It's an examination of flavour and the food industry. I'd definitely recommend this to anyone with an interest in food.

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Sparkin
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So, am reading The Dorito effect, and the author explains how food manufacturers research consumers' 'need states'- "Today there are chemicals for every need state". This line made me think of 'Chemical World' by #Blur. #Indie #food #foodwriting #foodjournalism #eatrealfood #music

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Sparkin
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What was missing from our lives? Macaroni cheese flavoured Pringles! Of course. We munched through this tub this evening and I pick up 'The Dorito Effect'. A connection? You be the judge. 😕

geodynamical_nonfiction Did the book talk about MSG and excitotoxins?? 5y
Sparkin It did talk about MSG and also toxins but au don't think he used the term excitoxins. 5y
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Kristy_K
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Pickpick

Ever wonder why you crave certain foods or why other food tastes so bland? This book does a great job providing science and entertaining facts about today's food. I found it informative and thought-provoking.
⭐️⭐️⭐️⭐️

[DELETED] 3803335244 Did it make you hungry while reading 🤗 5y
MicheleinPhilly Now I want Doritos. 5y
Kristy_K @ForeverNerdy Some of the time! Other times it disgusted me what I allowed myself to (unknowingly) put in my body. 5y
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Kristy_K @MicheleinPhilly Lol! It did cause some cravings. 5y
[DELETED] 3803335244 Oh I could see that! I watched a movie called Food Inc a few years back & was a hard core vegetarian for 2 years. I do eat meat now but very limited. I also found out McDonalds has plastic in there fries! Gross (but I love Doritos 🙈) 5y
melrailey Every time I eat Doritos since reading this book I think about this book. 5y
Kristy_K @melrailey I probably will too now! 5y
Kristy_K @ForeverNerdy That's disgusting about McDonald's fries. This book won't stop me from eating Doritos (I already knew they were artificially flavored), but it did make me rethink eating a few other things. 5y
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readingallthetime
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Free from Audio Sync through Wednesday. http://www.audiobooksync.com/

readingallthetime PS I do like Doritos. Especially the sweet chili Doritos. 5y
readingallthetime I had to stop listening. My Father would be disappointed in me if I continued. It blames obesity on the lack of flavor in food and blames the poultry industry. It's off my iPhone. My Dad raised poultry for over 50 years. 5y
readingallthetime It was a personal choice to bail on this book. I'm sure many will find it fascinating and horrifying. 5y
MimiLovesToRead The sweet chili ones are the only ones that are vegan. So i eat them occasionally. 5y
3 likes1 stack add4 comments
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LibrarianRyan
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Hey everyone. It's Thursday. That means it's time for 2 new FREE audio books from www.audiobooksync.com. Here are this weeks selections. There are only four more weekend of free audiobooks left.

Smangela Phew! I just did last week's yesterday! Just in time! 5y
Melli Omg I'm glad I saw this totally forgot and I wNted sugar 5y
readingallthetime I chose both books. I'm listening to The Dorito Affect. 5y
42 likes3 comments
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DebinHawaii
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Pickpick

An interesting, informative & entertaining read. As food has become mass produced, the natural nutrients have disappeared along w/ the flavor causing the creation of artificial flavors to compensate & making us to crave & overeat things like Doritos or fast food, unable to get satiated. The author explains the science well & it's fascinating-though at times a bit repetitive. Both my library e-book & audio book came available at the same time &...

UnabridgedTomes Is there a chapter about how satisfying it is to lick accumulated Dorito dust off your fingertips? Because that's part of the magic, too. 5y
DebinHawaii I listened back & forth which I liked with the exception of the unfortunately named (for me) example 'Debbie" (aka "Fat Debbie." She was addicted to milkshakes & I thought I might lose it if the narrator said "Fat Debbie" or her opposite "Skinny Sarah" one more time-but I imagine if you don't share the name it won't bother you as much! ?? A pick for sure if you like books on food science & nutrition. ?? (edited) 5y
DebinHawaii @UnabridgedTomes Yes! OK, sort of... 😆 And he'll tell you why it's part of the magic too! 👍 5y
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melrailey Yeah I liked this one a lot and it certainly makes me think every time I eat junk food --especially Doritos! 5y
BethFishReads This is the one I hadn't read. I should add it to my list 5y
DebinHawaii @melrailey Yes! It definitely does. @BethFishReads I think you would probably like it--the science is so interesting.🤓👍 5y
mcctrish I did enjoy this one 5y
Sue Mmmm, Doritos 5y
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DebinHawaii
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Working out of the coffee shop this sunny morning. Breakfast is my favorite avocado toast with spicy aioli while reading about taste, flavor & how our tastebuds have been re-wired over the years by processed foods. Interesting so far. Both my audio & e-book holds for this book came in from Overdrive at the same time so I may switch back & forth as I get to work on a project. Maybe I'll discover the cure to my avocado toast addiction!?😆🍴😋

BookishMarginalia That looks delicious! 5y
Amanda23 Yummy!! 5y
Lakesidemusing That looks SO good!!!😋 5y
Zelma But does this addiction really need a cure? 😉 5y
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Chrissyreadit
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Pickpick

This was one of the most important books I have read/listened to. We did it as a family audiobook and my kids were equally engaged. Highly Recommend!

mcipher Oh, that's terrifying! I need to go a CSA again this year to make sure we was at least some "real" food!! 6y
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Ammie
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Books for boys who are hard to buy books for.

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cariashley
Pickpick

I got lost in some of the science-y stuff but loved all the parts about chicken and tomatoes (couldn't be more in my wheelhouse).

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Soundgirl3
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I listened to this one on audio. It's hard to rate non-fiction but I will say that it made me reconsider what I'm eating a lot, so I will say it was successful.

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Soundgirl3
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Just started this and its alternately making me hungry and sickened.