Terrific. Well-written, fun to read and conversational, like you're hanging out after a run, being regaled with a tale by Phil Knight himself. Worth the read, no matter how well you think you know Nike. Highly recommend.
My life is Friday Night Lights: small town Texas, husband is a coach. This book is a portrait of 80s high school, football culture, cross-town rivalries, racial relations and of oil booms and busts. It is well-written and solid long-form journalism. You needn't be a sports buff or even a fan to appreciate it. Recommend the 25 anniv issue for a heartbreaker of an update on the post-HS lives of the players.