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Building a StoryBrand
Building a StoryBrand: Clarify Your Message So Customers Will Listen | Donald Miller
20 posts | 9 read | 1 reading | 5 to read
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Millers StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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review
Vivlio_Gnosi
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Pickpick

⭐⭐⭐⭐⭐
"If you confuse, you lose."
While this book is primarily about #business #marketing, it's also a fantastic guide on empowering & clarifying your communication. Highly recommend!
The author lays out how marketing should be viewed as telling your company's story to customers to show them you're there to help them.
#NFNov #audiobook #Nonfiction #finished @rsteve388 @Clwojick

rsteve388 6 pts 4w
4 likes1 comment
blurb
Vivlio_Gnosi

5 Most Effective Lead Generators
1) Downloadable Guide
2) Online Course or Webinar
3) Software Demos or a Free Trial
4) Free Samples
5) Live Events
#NFNov #Nonfiction #business #audiobook #motivation @rsteve388 @Clwojick #TodayILearned #TIL

rsteve388 4 pts 4w
2 likes1 comment
blurb
Vivlio_Gnosi

5 Free Ways to Grow your Business
1) Create a one-liner that sums up what you do.
2) Create a lead generator.
3) Ceate an automated email drip campaign.
4) Collect & Tell Stories of Transformation. Show how your business transformed a customer.
5) Create a system that generates leads.
#Nonfiction #NFNov #audiobook #business #motivation @rsteve388 @Clwojick #TodayILearned #TIL

rsteve388 4 pts 4w
2 likes1 comment
blurb
Vivlio_Gnosi

The 1st and most important step you can take to grow your business is to refine your website.
#Nonfiction #NFNov #audiobook #business #motivation @rsteve388 @Clwojick #TodayILearned #TIL

rsteve388 4 pts 4w
2 likes1 comment
blurb
Vivlio_Gnosi

5 Things Your Website Should Include:
1) An offer above the fold (short, enticing, customer focused).
- Promise an aspirational ID
- Promise to fix a problem
- State what you do
2) Obvious Calls to Action
3) Images of success/happy customers
4) Bite-sized breakdown of revenue stream
5) Very few words. People scan websites.
#Nonfiction #NFNov #audiobook #business #motivation @rsteve388 @Clwojick #TodayILearned #TIL

rsteve388 4 pts 4w
3 likes1 comment
blurb
Vivlio_Gnosi

The single greatest motivator of customers, clients, people in general is...the human desire to transform!
We all want to become someone better than we are. Be that spark and guide for your customers to get them there.
#Nonfiction #NFNov #audiobook #business #motivation @rsteve388 @Clwojick #TodayILearned #TIL

rsteve388 4 pts 1mo
2 likes1 comment
blurb
Vivlio_Gnosi

Tell your customers where you're going to take them. Theyre not going to follow without a clear path.
#Nonfiction #NFNov #audiobook #business #motivation @rsteve388 @Clwojick #TodayILearned #TIL

rsteve388 4 pts 1mo
2 likes1 comment
blurb
Vivlio_Gnosi

3 Dominant Ways to End a Story.
1) Allow the Hero to win some power or Position
2) Be Unified with Something or Someone Who Makes Them Whole.
3) Experience some kind of self realization that makes them whole.
Help the customer find these resolutions in their life!
#Nonfiction #NFNov #audiobook #business #motivation @rsteve388 @Clwojick

rsteve388 4 pts TIL? 1mo
Vivlio_Gnosi Yes! Sorry, forgot to add that hashtag. Thanks. 1mo
2 likes2 comments
blurb
Vivlio_Gnosi

Be focused with your vision. No one gets excited about a fuzzy vision. Being specific matters! Tell your customers exactly what you're going to do to help them & explain in detail what their future will look like with you as their partner.
#Nonfiction #NFNov #audiobook #business #motivation @rsteve388 @Clwojick #TodayILearned #TIL

rsteve388 4 prs 1mo
2 likes1 comment
blurb
Vivlio_Gnosi

Customers look for solutions to internal problems. Turn your products into weapons that the customer can use to defeat the dastardly villains of internal problems.
#Nonfiction #NFNov #audiobook #business #TIL #TodayILearned @rsteve388 @Clwojick

rsteve388 4 pts 1mo
3 likes1 comment
blurb
Vivlio_Gnosi

Consumers look for solutions to their internal problems. Readers want to fret!
#Nonfiction #NFNov #audiobook #business #TIL #TodayILearned @rsteve388 @Clwojick

rsteve388 4 pts 1mo
3 likes1 comment
blurb
Vivlio_Gnosi

Can clients pass the Grunt Test w/in 5 seconds of looking at your website?
1) What do you offer?
2) How will it make my life better?
3) What do I need to do to buy it?
#Nonfiction #NFNov #audiobook #business #TIL #TodayILearned @rsteve388 @Clwojick

blurb
Vivlio_Gnosi

Every story in a nutshell:
A character who wants something encounters a problem before they can get it at the peak of their despair a guide steps into their lives and gives them a plan to action. That action helps them avoid failure and leads them to success.
#Nonfiction #NFNov #audiobook #business #TIL #TodayILearned
@rsteve388 @Clwojick

Clwojick 4 pt 1mo
3 likes1 comment
blurb
Vivlio_Gnosi

People don't buy the best products. They buy the products that they can understand the fastest.
#Nonfiction #NFNov #audiobook #business #TIL #TodayILearned
@rsteve388 @Clwojick

Clwojick 4 pt 1mo
3 likes1 comment
blurb
Vivlio_Gnosi
Clwojick 4 pt. 1mo
5 likes1 comment
blurb
Vivlio_Gnosi
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Moving this #Nonfiction #business book from my #TBR stack to my currently reading stack for #NFNov.
#audiobook #business @rsteve388 @Clwojick

Clwojick 1 pt. 1mo
7 likes1 comment
blurb
Vivlio_Gnosi
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Despite the low rating on Litsy, I'm adding this #Nonfiction #business #marketing book to my #TBR stack for #NFNov.
@rsteve388 @Clwojick

Clwojick I rarely let the litsy ratings sway my reading plans. UNLESS everyone is raving about a book, then i bump it up in my list. lol - 1 pt 1mo
Vivlio_Gnosi Duly noted. Thanks for the great advice! Thanks also for heading #NFNov up. 1mo
3 likes2 comments
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MelAnn
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“Human beings take action when their story challenges them to do so.” ... love this quote so much! I‘m reading for work right now. Exciting, I know!

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MelAnn
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70 likes1 stack add
review
Moonglotexas
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Pickpick

Building a StoryBrand by Donald Miller shifts the paradigm surrounding the key perspective when creating a brand story and highlights the power of storytelling to making a brand heard in the marketplace. In short, I love it! Read more at moonglotexas.com