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Hit Makers
Hit Makers: The Science of Popularity in an Age of Distraction | Derek Thompson
6 posts | 11 read | 24 to read
“This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: · The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses · Why Facebook is the world’s most important modern newspaper · How advertising critics predicted Donald Trump · The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history · How Barack Obama and his speechwriters think of themselves as songwriters · How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals · The French collector who accidentally created the Impressionist canon · Quantitative evidence that the biggest music hits aren’t always the best · Why almost all Hollywood blockbusters are sequels, reboots, and adaptations · Why one year--1991--is responsible for the way pop music sounds today · Why another year --1932--created the business model of film · How data scientists proved that “going viral” is a myth · How 19th century immigration patterns explain the most heard song in the Western Hemisphere
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review
Rmsenft3
Mehso-so

Good book, but only read 3/4s as it seemed to get semi redundant towards the end.

quote
PickingBooks
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“Cultures evolve and surround their children in an environment that reflects familiar values. Bigots are made, not born. But deep compassion also requires teaching, and a great story can be a persuasive lesson.” —Derek Thompson #hitmakers #quote #bookworm

Nute Truth! 8mo
PickingBooks @Nute 😁👍 8mo
17 likes3 stack adds2 comments
review
Ja_Mez
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Pickpick

Hit Makers by Derek Thompson.

This is a book about the science of popularity. What makes something a sudden hit? Why might someone with the same talent as any other superstar simply not make it big? The answer isn't as surprising as you might think. If you like pop science books the study specific topics, then you might enjoy this. The writing is easy to understand, and the audiobook version is just as good

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WeAreLegion
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Pickpick

Fascinating.
Humans may seem unpredictable, especially when approaching the topic of why certain things are popular when others aren't. But we are ancient creatures with centuries of observations on our behavior and our relationship with art and media. The key is to pick a strategy for dissemination for your art or message that resonates with our inherent needs for things both new and familiar.

4 likes1 stack add
blurb
MrBook
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#TBRtemptation post! DT uses economics & psychology to find out what every business, artist, person looks to do: make a hit by using the 21st-Century's most valuable currency, attention. From vampire lore to Mickey Mouse to Impressionist art to Star Wars to Instagram to GoT to 50 Shades. Obama's speechwriters, investigative journalists, record companies, etc., all contribute. #blameLitsy #blameMrBook 😎

PatienceFortitude Idly wonder if you could reverse it.... don't mind me, I get cranky about YA dystopia and vampire romance 2y
LitsyGoesPostal 😊👍🏻 2y
72 likes13 stack adds2 comments
review
AudiobooksToday
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Pickpick

#HitMakers reveals the #psychology behind why we follow the most #popular things, which are rarely the best. #Marketing has become everything, and those with the largest audience (like the #Kardashians) win ?. With everyone chasing the same things this means far fewer winners, and bigger rewards for "the microscopic few." The #audio #book is a shocker and wakeup call on how #SocialMedia obsession works. TowerReview.com #goodreads #business