Wait, at nearly 60% this book is deciding to propose that social media is like cults from the 70s, specifically the cult that has 100% already caused supernatural shit to happen?? This is only my second Nevill book, but I don't think he's great at writing characters getting upset, because it's always about the wrong thing.
The horrifying reveal that's supposed to be that the evil lady put her soul inside a child is rendered, by the framing details, a horrifying reveal that the villain of this book is queer and trans, and both of those things are explicitly tied to his evil, as they're ways he has manipulated people to maintain power.
Does this author think through ANYTHING he writes?????