As I‘m becoming more invested and active in environmentalism and conscientious of what I consume and company products, I thought I‘d check out this book to find out where Patagonia stands as a clothing company. I was smitten with everything Yvon Chouinard, founder of Patagonia, had to say. This book is very informative about the nature of consumerism and what a company can (and should) do to be more sustainable. Take my money, Patagonia.