

Montell explores the connections between the manipulative language tactics cults we normally think of (Jonestown, Heaven‘s Gate) with organizations and trends we might not think of as cults such as MLMs, boutique fitness trends and followings, conspiracy theories and my favorite, corporate techno-babble. It‘s not to say that these other things are cults, but that they exhibit some features, not always negative. This book is good; maybe not great.