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A media team explores the underlying principles of storytelling to demonstrate its importance to such aspects of business as making a successful sales pitch, marketing a product, and creating advertising design.

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Convencer a la gente contando historias / The Elements of Persuasion: El Nuevo Arte De La Persuasion / the New Art of Persuasion | Richard Maxwell, Robert Dickman

"Una historia es un hecho envuelto en una emoción que nos impulsa a tomar una iniciativa que transforme nuestro mundo". ?

#bookofthemoth #persuasion #stories #psychology

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