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The Influential Mind
The Influential Mind: What the Brain Reveals About Our Power to Change Others | Tali Sharot
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A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
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Who is going to push me to 70,000? Lol. This number is oddly pleasing to me.

LeahBergen Me! 5mo
Sara_Planz @LeahBergen yay it was you!!!! 5mo
LeahBergen 😂😂 5mo
34 likes3 comments
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Read this short book to better understand how our brains are wired to be influenced, and what you can do about it. Seems particularly pertinent right now.

LauraBeth But if I don‘t read it, won‘t it show my power of not being able to be influenced? 🤔😘 2y
RealBooks4ever @LauraBeth 😄😄😄 2y
94 likes2 comments

This was interesting, I suppose but I kept forgetting why I was reading this book. It was just summary after summary of various studies on how the mind works. I couldn't figure out what I should take away from the book.