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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal | Oren Klaff
4 posts | 4 read | 1 reading | 2 to read
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book Fast, fun and immensely practical. JOE SULLIVAN, Founder, Flextronics Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business. JOSH WHITFORD, Founder, Echelon Media What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve. RALPH CRAM, Investor Pitch Anything offers a new method that will differentiate you from the rest of the pack. JASON JONES, Senior Vice President, Jones Lang LaSalle If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work. STEVEN WALDMAN, Principal and Founder, Spectrum Capital Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions. LOUIE UCCIFERRI, President, Regent Capital Group I use Orens unique strategies to sell deals, raise money, and handle tough situations. TAYLOR GARRETT, Vice President, White Cap A counter-intuitive method that works. JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 millionand now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether youre selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isnt an artits a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, youll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of moneyand even change your life. Success is dependent on the method you use, not how hard you try. Better method, more money, Klaff says. Much better method, much more money. Klaff is the best in the business because his method is much better than anyone elses. And now its yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audienceand youll have more funding and support than you ever thought possible.
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review
shortsarahrose
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Mehso-so

It was ok. Some interesting ideas about how to get people to buy into your ideas/pitch, but almost too narrowly focused on the financial world to be of much use elsewhere. Also, it would have been more effective and engaging if it was half the length.

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shortsarahrose
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“As we have been discussing, reality isn‘t waiting to be discovered- it‘s waiting to be framed. By stacking four frames quickly one after the other, you can achieve the hot cognition in the target - helping the target to discover a wanting. Yet, once the frame stacking is complete, we‘ve got the target‘s attention for about another 30 seconds. And it still can all go wrong.”

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shortsarahrose
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“It needs to be playful and interesting, with just a little edge to it. Keep the customer qualifying back to you as long as you can. Do it as much as possible right up to the point where it becomes a little awkward - or is just taking too much time. Ask another qualifying question: ‘Have you ever done a deal this large before?‘ This is the best way I‘ve found to get an audience to qualify my dominant frame.”

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shortsarahrose
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“Remember, small acts of defiance and denial, combined with humor, are extremely powerful in maintaining your frame control and in reinforcing your high status. Humor is important here - don‘t leave it out, or I guarantee that you will encounter unpredictable responses.”