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Indie & Small Press Book Marketing
Indie & Small Press Book Marketing | William Hertling
6 posts | 1 read
Why do some books sell a few copies and then languish, why others go on to sell tens of thousands?In a word: Marketing.Indie & Small Press Book Marketing explains how to market your book, with a detailed plan for what you need to do before launch, during the all-critical launch month, and afterwards.Full of proven techniques to get initial sales and reviews, increase conversion rate of your blog and Amazon page, engage with communities of passionate readers, and connect with influencers and reviewers who can help launch your book into bestseller lists.Finally, a structured approach to marketing books. Tonya Macalino, author of Spectre of Intention and The Shades of VeniceEven for the traditionally published author, this book is full of great stuff! It takes a detailed, easy to follow approach to promoting your book. Highly recommended! E.C. Ambrose, author of The Dark Apostle series"Chock full of actionable marketing tips I wish I'd known years ago." Gene Kim, author of The Visible Ops Handbook and The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win
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Billypar
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I was blissfully unaware of how small press books were distributed, so I can't claim to contextualize this in any way, but it sounds fairly alarming 😬 :
https://lithub.com/the-small-press-world-is-about-to-fall-apart-on-the-collapse-...

Billypar (Image is by Madeline McMahon from this unrelated article on doomscrolling: https://www.nhmagazine.com/how-to-stop-doomscrolling-and-feel-better/) 1w
Ruthiella What a sad story. 🙁 1w
Billypar @Ruthiella I know - the list of presses the article includes at the end is such a long one too 😔 1w
See All 10 Comments
vivastory I have no idea what has been going on with SPD for awhile now, but I used to follow them closely. There was a significant period of time when I read mostly poetry & a lot of what I read was distributed by SPD. In fact I used to receive their catalogs & it was always a highpoint to go through & then place my order. I recall that at that time the people at the top of SPD were themselves connected to the indie world, but again this was awhile ago. 1w
vivastory What I can say, is that this is catastrophic for interesting lit. One year when I went to AWP the SPD booth was the largest & many of the others who were there with booths wouldn't have even been able to be there w/o having SPD as their distributors, It's such a shame. 1w
Billypar @vivastory That's so interesting- I didn't even know distributors got involved in sending their own catalogues or attending book and writing-centric events like AWP. I'm in the opposite camp where I've only just discovered the wonders of small presses in the past couple of years. I had been looking forward to trying more and seeing if I could identify some favorites, but seems like many will be threatened by this, especially the smallest ones. 1w
vivastory It's def strange because they when I received their catalogs they would also include a lot of indie presses. So you would see the new releases from publishers like (Copper Canyon, Graywolf, Archipelago) They'll survive this, but it's a shame to see all of the small presses lose distribution. I don't know if you ever listen to Mookse & Gripes podcast, but they often like to spotlight indie & small presses. 1w
vivastory I *will* add that when I received their catalog it was not a given that certain established presses, esp Archipelago would make it. A lot of the indie presses have thrived thanks to breaking through to the mainstream with a few writers (Thinking of Graywolf w/ Percival Everett; Archipelago w/ Knausgard; Europa w/ Ferrante etc) 1w
Billypar @vivastory I think a lot of the small press books I own fall into that 'big small' press category you mentioned since I buy so much of my collection from bookstores. Even those get far less shelf space than the big 5, and breakout authors, as you pointed out, probably make that possible in many cases. I definitely need to use that spd list to start introducing myself to more. 1w
33 likes10 comments
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mariaku21
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Happy Independent Bookstore Day!
Some stores are handing out limited edition goods today to celebrate and since I'm waiting for my store to open might as well share the link so anyone can find a shop to join the fun!

https://bit.ly/2HZCi4U

#indiebooksellers #litholidays #shopindie

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Jabberwocky
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Not technically book related but my local indie bookstore sells these cool prints and I‘m in love! 🌿🦀🐦 #indiebookstore #art

398.2 Those are so cool! 6y
AmyG I love these type of prints. Beautiful. 6y
28 likes2 comments
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MoniqueChristine
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Pickpick

It's pretty easy to breeze through this book, but the desire to re-read it is strong. The little details of Booth's illustrations often brought a chuckle. Her crude style feels very organic and authentic, but may put some readers off. There's a lot of heart here and it's worth taking a look at, especially if you are a fan of Sarah Andersen or similar comics about young women and their day-to-day experiences. I got my copy from Retrofit Comics :)

MoniqueChristine I had to put this review under a different title as I didn't see a listing for it. 7y
5 likes1 comment
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MoniqueChristine
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Mehso-so

While Combed Clap of Thunder was nothing like I expected, it did do a great job in creating a strong sense of unease in its reader. I have no doubt that the work is carefully crafted and meant to be vague and open to interpretation. Its a very artsy comic, which I enjoyed, but that does make this hard to recommend to most readers.

#30Comics30Days #SmallPress

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MoniqueChristine
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Pickpick

A book about a group of women, enjoying a sauna and having complicated conversations of gender, feminism, and sexual identity. Kenins brings up many important conversations and creates characters that feel imbued with strong personalities and views.

The art is crude, but lovingly created. Much of the comic is created using a very simple grid paneling, which I thought created a very in-the-moment feeling.

#30Comics30Days #SmallPress #NewIn