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Mid-Century Modernism and the American Body
Mid-Century Modernism and the American Body: Race, Gender, and the Politics of Power in Design | Kristina Wilson
6 posts | 1 read | 1 to read
The first investigation of how race and gender shaped the presentation and marketing of Modernist decor in postwar America In the world of interior design, mid-century Modernism has left an indelible mark still seen and felt today in countless open-concept floor plans and spare, geometric furnishings. Yet despite our continued fascination, we rarely consider how this iconic design sensibility was marketed to the diverse audiences of its era. Examining advice manuals, advertisements in Life and Ebony, furniture, art, and more, Mid-Century Modernism and the American Body offers a powerful new look at how codes of race, gender, and identity influencedand were influenced byModern design and shaped its presentation to consumers. Taking us to the booming suburban landscape of postwar America, Kristina Wilson demonstrates that the ideals defined by popular Modernist furnishings were far from neutral or race-blind. Advertisers offered this aesthetic to White audiences as a solution for keeping dirt and outsiders at bay, an approach that reinforced middle-class White privilege. By contrast, media arenas such as Ebony magazine presented African American readers with an image of Modernism as a style of comfort, security, and social confidence. Wilson shows how etiquette and home decorating manuals served to control women by associating them with the domestic sphere, and she considers how furniture by George Nelson and Charles and Ray Eames, as well as smaller-scale decorative accessories, empowered some users, even while constraining others. A striking counter-narrative to conventional histories of design, Mid-Century Modernism and the American Body unveils fresh perspectives on one of the most distinctive movements in American visual culture.
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annamatopoetry
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If I had to assign stars, I'd give this 4/5, and very little of the lost point has to do with the content, which was engaging and poignant about how whiteness was constructed in mid century America in general and mcm in particular. But the layout issues made my eyes twitch; 10% was introduction, figures were rarely on the same page as their referring text, and often too small to be easily readable.

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annamatopoetry
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Hell yeah (driving home from Montanaland)

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annamatopoetry
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This is very good and has offered some clarification and confirmation of things I knew, but nothing revolutionary or surprising so far. Also not a fan of whoever did the layout. Hoping for the third and last chapter.

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annamatopoetry
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And we're back in this one.

ManyWordsLater How is it? 2y
annamatopoetry @ManyWordsLater a little dry so far but I left it for too long so I had to reread half of chapter 1 (the intro is like 10% of the book so that's further than you would think) 2y
9 likes2 comments
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annamatopoetry
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And my other Christmas gift book 😍😍

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annamatopoetry
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the fact that this book will never be out in paperback and thus have any affordable price vexes me greatly. It's basically written for me.

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