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The Persuaders
The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy | Anand Giridharadas
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An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist “Anand Giridharadas shows the way we get real progressive change in America—by refusing to write others off, building more welcoming movements, and rededicating ourselves to the work of changing minds.” —Robert B. Reich, best-selling author of The System The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts. In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another. As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.
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Decalino
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Sometimes it feels like this country is hopelessly divided, like changing minds is impossible and trying is pointless. This timely, fascinating book looks at individuals and organizations who believe it's still worth the effort to reach out to those who may not share our worldview, to see them as humans capable of change and not hateful monsters we should write off entirely. A much-needed dose of practical optimism and hope.

SamAnne These efforts are essential to changing minds. I‘ve been a long time grassroots organizer on environmental issues and a lot of my work was focused on this. It‘s hard sometimes and so necessary. And in my work I‘ve found that my own views have changed now and again. Nothing changes when we stay in our bubbles. And I also acknowledge that for some people, on some issues, it‘s not a safe space to work. 12mo
Decalino @SamAnne It does not sound easy! I would like to get better, even just to be able to discuss things with family members. It's reflexive to just throw facts at people, and that clearly does not work. 12mo
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