The Cinderella Strategy: The Game Plan Behind Butler University's Rise to Prominence | Graham Honaker, Jerry Logan
"The Cinderella Strategy details how Butler started its move toward the Final Fours as far back as 1989, forged a synergy between a big time athletic program and a serious academic institution in the process, and then leveraged the Cinderella story for all it was worth"--Front flap.
The Cinderella Strategy: The Game Plan Behind Butler University's Rise to Prominence | 
