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Going Public
Going Public: New Strategies of Presidential Leadership | Samuel Kernell
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Presidents are uniquely positioned to promote themselves and their polices directly to the public. Using sympathetic crowds as a backdrop, a president can rally public opinion to his side, along the way delivering a subtle yet unmistakable message to his intended audience in Congress. Samuel Kernell shows how going public remains a potent weapon in the presidents arsenal, both for advancing his own agenda and blocking initiatives from his political adversaries in Congress. In his highly anticipated fourth edition, Kernell delivers thorough analysis and detailed background on how this strategy continues to evolve given the intense polarization of Congress and the electorate as well as changes in communications technology. He considers the implications of both factorsespecially in combinationon the future of presidential leadership and weighs the lessons of 9/11 on going public in foreign affairs.
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WarandWar
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Media use by presidents has been going on for a long time, but it's understudied. Kernel does a great job looking at how and when, as well as how effective, president's appeal to the public. It needs an update on Twitter use however.