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Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture
Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture | Stuart Ewen
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Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
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Ewen traces the roots of consumer culture in the United States from the advent of mass production to advertising in order to stimulate demand for mass produced goods. He then argues how the consumer culture disrupted social stability, family roles, feminism and the labor movement among other aspects of society. Although, I consider this an important read, it's very academic and not a leisurely stroll through social history.