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Hooked
Hooked: How to Build Habit-Forming Products | Nir Eyal
How do successful companies create products people cant put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with: Practical insights to create user habits that stick. Actionable steps for building products people love. Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
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mahesh894
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This talks about the addictiveness of apps like Google and Amazon that makes you want to search often and ship often

RaimeyGallant Litsy is pretty addictive lol. And welcome! #LitsyWelcomeWagon Some of us put together Litsy tips to help new Littens navigate the site. It's the link in my bio on my page in case you need it. Or if you prefer how-to videos, @chelleo put some together at the link in her bio. 2y
Chelleo Welcome! 🤗 Follow @LitsyHappenings to find out about the various swaps, challenges and meet-ups taking place. 2y
RaimeyGallant And in case you're looking for a few Littens to follow to get started, I recommend @monogamist_reader @emilyhaldi @jsw @erikas_flyleafunfurled @eanderson @andrew65 @bookwormahn @irre 2y
JSW Thanks for the tag @RaimeyGallant !!! Helloooo new Litsy folk!! 😘❤️ 2y
BookwormAHN Welcome to Litsy 😸 Thanks for the tag @RaimeyGallant 2y
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review
Kieu
Pickpick

Definitely an interesting read. Habit forming products are everywhere in today's age. This book teaches us how companies build habit forming products that keeps users hooked onto their products.

This book made me more aware of its side effects also had helped me battle against vulnerability when using addictive new products.

Educate and protect yourself.

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montigo
Pickpick

Very insightful

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Postcyberpunk
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Mehso-so

Decent workbook.