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Zucked
Zucked: Waking Up to the Facebook Catastrophe | Roger McNamee
36 posts | 5 read | 1 reading | 10 to read
The story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly -- to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.
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keithmalek
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I have an Android.

JanuarieTimewalker13 Good to know, thanks for posting!! 4y
10 likes1 comment
review
keithmalek
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Pickpick

A cri de couer against Facebook. Even though I found this interesting, it got pretty repetitive toward the end. Also, I was shocked to read at the end of this jeremiad that McNamee...still uses Facebook!!!

Readers who enjoyed this book will also enjoy "The Age of Surveillance Capitalism" by Shoshana Zuboff, and "Weapons of Math Destruction" by Cathy O'Neill.

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keithmalek
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Um...why is he surprised? How did he think it worked?

Leftcoastzen Indeed! 4y
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JanuarieTimewalker13 Can‘t read it. Dah, now I get it. But I would‘ve like to see below the quote (edited) 4y
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keithmalek
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keithmalek
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(Continued)...to maximize the speed of traffic on the system as a whole. With load balancing for maps, Google plays God. Google was not elected to or chosen for that role. It saw an opportunity and seized it.

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keithmalek
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(Continued)...platform, you have an incentive to make exceptions when his tweets violate the terms of service. Doing the same for his allies almost certainly makes good business sense in the short term.

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keithmalek

The inadequacy of Facebook's election protection measures was exposed just prior to the 2018 midterms when Vice attempted to place ads in the names of all 100 U.S. senators, the vice president, and ISIS...and Facebook approved them all.

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keithmalek

On Russian interference in the 2016 election:

In an election in which only 137 million people voted, a campaign that targeted 126 million voters almost certainly had an impact.

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keithmalek
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(Continued)...provided context when he pointed out that posts from only six of the Russia-sponsored groups on Facebook had been shared 340 million times. Groups are built around a shared interest. Most of those doing the sharing would have been Americans who trusted that the leaders of the Group were genuine.

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keithmalek
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JanuarieTimewalker13 Ay, yi, yi. This life is crazy. 4y
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keithmalek
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JanuarieTimewalker13 I always thought the whole site was one big social experiment. I deactivated. Once in a while I pop in to see if everyone is ok. Otherwise, it‘s annoying. 4y
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keithmalek
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JanuarieTimewalker13 Wow, Facebook is a cesspool of manipulation. 4y
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Zesh

Mark Zucked

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review
RamsFan1963
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If I didn't already have one foot out the door, this book would have pushed me the rest of the way out. The sinister side of social media is real, and people need to wake up to the danger of Facebook. My only complaint, McNamee seemed to be a bit of a Zuckerberg apologist, one minute he's brilliant, next he didn't know how Facebook could be used by bad people. I disagree. 3💥💥💥 1/2 out of 5.

Chrissyreadit I‘m avoiding FB and have serious regrets about the wasted time I spent on it. 5y
RamsFan1963 @Chrissyreadit I use FB as little as possible, only when friends or family tells me they've posted pics. Of course, I use Messenger to keep in touch with my mom and friends overseas so I'm sure I'm just as zucked as regular FB users 5y
Trashcanman Facebook free and loving it. 5y
Redwritinghood Haven‘t been on Facebook for ages. Don‘t miss it one bit. 5y
keithmalek I just finished reading this. I was shocked to learn at the end of it that, despite writing an entire book trashing Facebook, he still uses Facebook! I want to mention this in my review, but I'm trying to decide if that qualifies as a "spoiler alert." 4y
52 likes1 stack add5 comments
review
CampbellTaraL
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Pickpick

The info in the book is important for a general audience to know. That's the only reason I rank this a pick.

My skepticism of the author, and his downplayed role in the whole mess, is what made me give it a 2-star on GR. I've been in the tech industry since the late 90s so there's that bias.

Full review link: https://www.goodreads.com/review/show/2718722534

keithmalek I just finished reading this. I was shocked to learn at the end of it that, despite writing an entire book trashing Facebook, he still uses Facebook! I want to mention this in my review, but I'm trying to decide if that qualifies as a "spoiler alert." 4y
CampbellTaraL @keithmalek I had the same reaction. It doesn't sit right with me to go full tear down, lamenting the terrible damage the platform and it's creator has caused, only to continue using it. I don't think you would be spoiling the book for anyone by stating as much. I'd consider it a good service to address the conflicting interest up front. 4y
37 likes2 comments
blurb
GSpier

What the internet has done to us is shocking

Chelleo Sounds so interesting...stacked! Welcome to Litsy! Hope these #Litsytips by @RaimeyGallant http://bit.ly/litsytips and #LitsyHowTo videos: goo.gl/UrCpoU are helpful. There‘s so many fun things to do: book exchanges, buddy reads, photo challenges and more!#LitsyWelcomeWagon 5y
RaimeyGallant Welcome! 5y
RaimeyGallant And agreed. 5y
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Lindy
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Formerly a fan of Facebook & new technology in general, McNamee is now deeply concerned about “bad actors,” exploitation of user data, manipulation of consumers, & the harm caused by misinformation & filter bubbles. Russian interference in democratic process & Facebook‘s role in the tragedies of targeted hate speech in Myanmar & Sri Lanka are very disturbing. McNamee is an engaging performer of his own #audiobook.

keithmalek I just finished reading this. I was shocked to learn at the end of it that, despite writing an entire book trashing Facebook, he still uses Facebook! I want to mention this in my review, but I'm trying to decide if that qualifies as a "spoiler alert." 4y
Lindy @keithmalek His concerns about Facebook are mostly things that can be addressed and corrected, if I am remembering correctly. I don‘t think it‘s a spoiler to say McNamee continues to use Facebook. 4y
45 likes2 comments
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Lindy
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Avoiding Google is inconvenient, so I have turned it into a game. I use Duck Duck Go because it does not collect search data.

TheWhiteHatter As a cybersecurity consultant I am glad to see people taking control of their online footprint! I use the same browser on my system! 5y
Weaponxgirl Have you seen Ecosia? They plant trees for searches you do and dont collect data either. 5y
Lindy @Weaponxgirl Profits used to plant trees—that‘s cool! 🌳🌳🌳 5y
Weaponxgirl @Lindy they also show where they are planting trees, I like them 5y
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Lindy
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Data is the new oil. User data has value, even if users do not understand that to be the case. We know this because Google and Facebook are two of the most valuable companies ever created and their businesses are based on monetizing user data.

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Lindy
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Being a citizen is an active state; being a consumer is passive.

gradcat Very cute! 5y
merelybookish Great quite! A good reminder!! 5y
Lindy @gradcat The doll echoes back what you say; it was fun to hear. 5y
Lindy @merelybookish We had provincial elections here two days ago. Another good reminder about active citizenship. 5y
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