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The Copywriter's Handbook
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells | Robert W. Bly
4 posts | 4 read
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attentionand sell more products. Among the tips revealed are eight headlines that workand how to use them eleven ways to make your copy more readable fifteen ways to open a sales letter the nine characteristics of successful print ads how to build a successful freelance copywriting practice fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." David Ogilvy
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DrJAdMerricksson
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Going to be launching a freelance copywriter career soon *fingers crossed*. The tagged book is an awesome asset. My main foci are pets, books and writingcraft, and spiritual/pagan. Thinking of also health and wellness, especially chronic illness. Here's my business name and logo ☺️ Anyone need a copywriter? 🤣

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mariaku21
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I realized way too late that I never posted my #24in48readathon hours from last week 😩

I got into reading and then back to work and I decided to take some extension classes so I forgot... But I clocked in 14 hours and managed to read a textbook for class 😁

Thanks to @24in48 for last weekend

Jas16 Great job! 3y
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ByChallaF
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The current read is more for learning than entertainment