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A History of Howard Johnson's
A History of Howard Johnson's: How a Massachusetts Soda Fountain Became an American Icon | Anthony Mitchell Sammarco
1 post | 1 read
The iconic restaurant chain that defined Americana by introducing twenty-eight flavors of ice cream, “tendersweet” clam strips, grilled “frankforts,” and more. Popularly known as the “Father of the Franchise Industry,” Howard Johnson delivered good food and fair prices—a winning combination that brought appreciative customers back for more. The attractive white Colonial Revival restaurants, with eye-catching porcelain tile roofs, illuminated cupolas, and sea blue shutters, were described in Reader’s Digest in 1949 as the epitome of “eating places that look like New England town meeting houses dressed up for Sunday.” Learn how Johnson created an orange-roofed empire of ice cream stands and restaurants that stretched from Maine to Florida . . . then all the way across the country.
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If you enjoy a quick hit of nostalgia and old photos to bring you back to the era when the road side motels and attractions were king, then I recommend this book. I very much enjoyed it as I personally remember the tail end of the Howard Johnson's story. Also it has background information I never knew and found of interest. It is a very quick read and I found it very enjoyable.