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Mad Women
Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond | Jane Maas
2 posts | 2 read | 1 to read
"Breezy and salty." -The New York Times "Hilarious! Honest, intimate, this book tells it as it was." -Mary Wells Lawrence, author of A Big Life (In Advertising) and founding president of Wells Rich Greene "Breezy and engaging [though] ...The chief value of Mad Women is the witness it bears for younger women about the snobbery and sexism their mothers and grandmothers endured as the price of entry into mid-century American professional life." -The Boston Globe "A real-life Peggy Olson, right out of Mad Men." -Shelly Lazarus, Chairman, Ogilvy & Mather What was it like to be an advertising woman on Madison Avenue in the 60s and 70s - that Mad Men era of casual sex and professional serfdom? A real-life Peggy Olson reveals it all in this immensely entertaining and bittersweet memoir. Mad Women is a tell-all account of life in the New York advertising world by Jane Maas, a copywriter who succeeded in the primarily male jungle depicted in the hit show Mad Men. Fans of the show are dying to know how accurate it is: was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally "yes." Her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife almost left him when she found the copy of Screw magazine he'd used to find "a date" for a client, to the Ogilvy & Mather's annual Boat Ride, a sex-and-booze filled orgy, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.
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review
Brenley
Mehso-so

Having watched Mad Men and been in advertising, I was expecting more. A LOT more. "Funny" anecdotes, slight dips into inequality and racism, but mostly "the show got it wrong, because we were happier and it was nicer." All I have to say to that is: Nostalgia wears rose colored glasses.

candyflossramparts Wow. That's disappointing. Being in the industry, and a fan of Mad Men, I'll definitely avoid this one. 7y
Brenley @candyflossramparts I think I was longer winded and more scathing in my Goodreads review. I also listened to it on audio and the narrator pissed me off! Too bad because I was really looking forward to a deep dive into the 60s era advertising! 7y
candyflossramparts One of my early agency mentors was a guy who started in advertising in the Mad Men era. He told some wild stories, so I know the ladies had more to say than, "it wasn't so bad." ? 7y
16 likes3 comments
blurb
Brenley
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So excited I found this on Hoopla to listen to on my way home this weekend! The Smithsonian channel is showing The Real Mad Men and which made me look up Jane Maas in the first place. Stand strong at the #womensmarch today my friends! 💪🏻

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