“A check of why, what, when, where, and, most important, who will result in a convincing and effective marketing plan to take the library and information centre forward into a successful future.â€
“A check of why, what, when, where, and, most important, who will result in a convincing and effective marketing plan to take the library and information centre forward into a successful future.â€
“The marketing mix aims at communicating effectively with the ‘publics‘ of the library or information service and satisfying target user, client and customer needs. It is a significant and substantial part of marketing policy that supports the mission and corporate image of the library or information service. Marketing policy must have serious resources to underpin it. Its success could mean the difference. . .â€