⭐️⭐️💫 Meh. I love Trader Joe‘s, but didn‘t love this book. It‘s a history as told by the founder, who sold the company and left in the 80s, close to 2 decades before I ever went in one, so a lot of the descriptions feel very dated. The focus is mostly on the business considerations, but I‘m not sure who the target audience is. It feels too businessy to be of general interest, but not businessy enough to be a business book. 🤷♀️