so-so
Although Pradeep, Appel and Sthanunathan‘s all have strong credentials in AI, ML and marketing and product innovation, I found this a really difficult book to follow because the early sections concentrate on the maths underpinning what AI and ML can do and it doesn‘t really show you how AI and ML can make a difference to marketing and product strategy. If you‘re already proficient in the subject, it may offer you more than it does to a beginner.
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