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The Gentrification of Rural Texas The Gillespie County Fair, the oldest continuously running fair in Texas, serves as the backdrop for Marc Hess's new novel. As rampant land development and tourist money overwhelm the old German farming community of Fredericksburg, two intermarried pioneer families lock in a life-and-death struggle over whether to save or sell their homestead. Their feud exposes the vicious underbelly of this pastoral community and culminates in the triumph of one hard-headed young girl. ?This book delves into the clash of new wealth and ingrained poverty as rural Texas tries to adapt to a changing world. In a short period of time, the town of Fredericksburg, Texas morphs from a rock-rimmed farming community into the chic tourist destination that it is today. While many of the old German families prosper in this transition, this is the story about a family that destroys itself.